The Indian spirits industry
India is one of the largest producers and consumers of spirits globally. Popularly known as a whiskey market, India is one of the largest spirits markets on the basis of volume. Though it is driven primarily by whiskey growth, other subsegments like brandy, rum, vodka and gin have also been posting steady numbers in the last few years. The country’s huge population (1.3 billion strong), rising disposable income and changing lifestyle are expected to keep the spirits demand high for the foreseeable future.