Tagged: Specialist Retailer

Sustainability in the beverage trade: Reusable Bottles

Sustainability in the beverage trade: Reuse, individual service and well-informed customers are the winning recipe

Reusable bottles have a decisive advantage compared to single-use bottles: They create less waste and help protect the environment. They are, however, often more expensive and are rarely sold in the retail trade. Many consumers are unaware what the exact difference is between single-use and reusable, and tend to pay more attention to the price and practical aspects when making...

Friesland Campina

Themed Week Flexibility: In Dairies, Flexibility is Key

The number of products produced in dairies is constantly growing. It is often not the dairies, however, which take the initiative to keep increasing the variety in stores. Instead, it is the retailers themselves who want to set their own brands apart from their competitors’ with special or seasonal products. For the manufacturer, that means adjusting their process technologies.

Die Chancen der Digitalisierung: E-Commerce im Getränkehandel

The Opportunities of Digitalization: E-Commerce in the Drinks Industry

Unlike in England and France, the e-commerce market for Fast Moving Consumer Goods (FMCG) in Germany is still in its infancy. FMCG covers consumer goods catering to everyday needs, such as drinks, food, and household products. In 2015, its proportion of total e-commerce sales was still below one percent, but drinks accounted for almost 50% of those sales. The German...