Themed Week Flexibility: When it comes to wine, how much brand do consumers demand?
In many cases, consumers decide whether or not to purchase a product based on the brand. But that does not...
Tagged: Packaging Technology
Labels and the line between regulations and imagination: What it says is what’s inside, right?
An item’s dressing and packaging are essential for product marketing, and labeling plays a central role. It must meet many...
Closures: Visual and functional designs as a purchasing incentive
While the range of extravagant container designs has grown considerably, the potential offered by bottle closures is yet to be...
Packaging also subject to trends!
PET bottles, flexible packaging and on-the-go products: The trends in the packaging industry are diverse – naturally, that also applies...
Occasion-based design: Diverse range of possibilities for beverage marketing
Buying gifts or small souvenirs—who really enjoys doing that? For most people, these kind of “occasion-based” purchases are more of...
Themed Week Resources: Green Arguments for Organic Drinks Packaging
Plastic packaging and its impact on the environment are important issues in the drinks industry as they are in many...
Pleasure Revolution from a Can
Canned beer leaves its dingy corner. More and more craft brewers rely on chic aluminum containers that also provide ideal...
Hola – drinktec on tour in the southern hemisphere
This time it wasn´t so easy, it seems. But again there were many who had the right answer. The photo...
The drinktec picture puzzle: In which country am I? (Part 2)
Things are slowly getting into gear! In our last picture puzzle, many of you got the right answer with New...