Soft drinks are so deeply embedded in the Mexican culture and diet that they have become part of the dining tradition, from the taco stand to the white-linen restaurant. Soft drinks, and especially cola beverages, have become an integral part of Mexican life, even intersecting with politics and religion in certain regions.
Tagged: Non Alcoholic Beverage Industry
In 2020, the sparkling juice drinks market registered a negative sales growth of -12.1% across the whole of Germany as compared to 2019, according to figures from the market research institute (IRI) for the food retail industry. They predominantly blame rising prices for the declining sales and revenue across the entire sparkling juice drink sector.
With the largest global population and rising purchasing power of a vast section of the middle-class in the last three decades, China has become the largest soft drink market on both a volume and value basis.
Even traditionally hot drinks can be transformed into refreshments for any occasion. Cold tea drinks can be pure or augmented by fruity notes, sweetening or and even organic variations – offerings that consumers increasingly desire.
“Health is the greatest wealth” is a saying that has gained in meaning for many people due to Covid-19. Interest in healthy beverages, which are designed to boost both mental and physical well-being, is rising sharply, too.
In 2019, the demand for non-alcoholic beverages fell by 5.8 percent per household, causing several market observers to hope for stabilization in 2020. The changes, however, to everyday life due to COVID-19 measures have also shaped developments in the beverage industry.
As the fourth largest global market for energy drinks, Thailand’s energy drinks market has witnessed steady growth rates for a number of years in the past decade. Growth rates in this sub-segment of beverages have come down by a few percentage points, but the country remains one of the most important energy drinks markets in Asia.
The German adage says it all: “Good health starts in your gut.” This means one thing in particular: The more stable your digestive tract, the better armed your body is to fight off disease. The German Society of Nutrition recommends 30 grams of fiber per day. Just about everyone now knows that fiber is healthful and good for the digestive tract, but people generally continue to eat a lot of low-fiber foods.
Trends always play some kind of role in influencing the drinking behavior of people throughout all levels of society. Trends often have an impact that goes well beyond just the beverage industry but, in some cases, a trend also has a direct effect there. Such topics as one’s carbon footprint and plastic waste easily come to mind. Besides sustainability requirements, an individual’s well-being during consumption is growing increasingly important these days. And thanks to the “sober curious” trend, a range of new product creations have already begun to address this. Here, beverage producers receive guidance from global consumer trends forecasted for upcoming years so producers can swiftly fulfill consumer demand in such areas as the focal point here, health.