Tagged: Innovative Ideas

Coffee delights in a glass

Coffee delights: A journey through the world of coffee

Kick-start your day with an indulgence: As soon as you climb out of bed, it’s time for a good old cup of joe – a morning ritual that takes place all over the world. Even an afternoon coffee is widely revered as an absolute must. The beverage is often seen as the ultimate energy boost that helps us get through...

Marketing: Beverage industry trends set to take shape in 2019

Marketing: Beverage industry trends set to take shape in 2019

Tools and technologies are transforming just as rapidly as customer requirements and needs. In the process, trends and hype appear to be very similar. But in marketing the trick is to hop aboard the right train and focus precisely on key developments in the marketing department’s own company. Which trends will be critical for marketing efforts in the beverage industry...

Personalized beverages: a must for the entire industry in the future?

Personalized beverages: a must for the entire industry in the future?

“Product personalization is an important trend. We will see more and more of it in the future,” says Dr. Jens Rothenstein, Senior Project Manager at IFH in Cologne, Germany. This is a trend that producers of nonalcoholic beverages should take into account if they want to hold their ground in the market. The trend toward personalized beverages is no longer...

Mulled wine market: more innovative than ever

Mulled wine market: more innovative than ever

As one of the most innovative hot beverages, mulled wine – or Glühwein, as it is called in German – has had an incredible career over the past fifty years. The drink debuted in the German consumer segment as a packaged product at traditional Christmas markets in the 1950s, quickly becoming a bestseller. Beginning in the 1960s, inventive wine masters...

Matcha, the new healthy pick-me-up: powder with potential

Matcha, the new healthy pick-me-up: powder with potential

Matcha is a green tea powder that was originally used in Japanese tea ceremonies. However, this emerald powder has gradually been finding its way into various products in the food and beverage industry. Now numerous beverage producers are on the look-out for innovative, healthy beverage concepts, but the real question is whether it also has the potential to generate impressive...

Many cans

Canning: beyond beer

Featured post: In a competitive market, the desire to create stand-out, individual packaging options continues to drive the packaging choice made by many beverage producers. This has never been more true than in the non-alcoholic beverage sector, as manufacturers look to the can to communicate messages around premiumization and health through their packaging.

Solution Directory and Innovation Guide: Smart orientation at drinktec

Solution Directory and Innovation Guide: Smart orientation at drinktec

drinktec, the World’s Leading Trade Fair for the Beverage and Liquid-Food Industry,  takes visitor service to a new level: the online Solution Directory and Innovation Guide tools help visitors find solutions and novelties quickly and efficiently. Exhibitors also profit from these digital tools by raising their visibility and making them easier to find. The Solution Directory and the Innovation Guide...

Awards – Winners 2013

Stars and World Champs – Awards for the best in the beverage industry

Competitions and championships are established events on drinktec’s calendar of activities. The best of the best are competing in a range of disciplines again this year: There’s the “European Beer Star” for the most innovative beer products. Promising solutions in beverage marketing are being honored with the “World Beverage Innovation Awards”. Now wine enthusiasts have something new to look forward...

Program drinktec 2017

Five days full of highlights — the drinktec 2017 events program

The program at this year’s drinktec is broader than ever before, with forums, symposiums, conferences, competitions, special events, tastings and much, much more on offer. The combination of the events program and exhibition means attendees from all sectors will more than get their money’s worth: Special events like “New Beverage Concepts,” the drinktec Forum and networking platforms like “place2beer” provide...