Tagged: Innovative Ideas

Mulled-wine market: more innovative than ever

Mulled wine market: more innovative than ever

As one of the most innovative hot beverages, mulled wine – or Glühwein, as it is called in German – has had an incredible career over the past fifty years. The drink debuted in the German consumer segment as a packaged product at traditional Christmas markets in the 1950s, quickly becoming a bestseller. Beginning in the 1960s, inventive wine masters...

Matcha, the new healthy pick-me-up: powder with potential

Matcha, the new healthy pick-me-up: powder with potential

Matcha is a green tea powder that was originally used in Japanese tea ceremonies. However, this emerald powder has gradually been finding its way into various products in the food and beverage industry. Now numerous beverage producers are on the look-out for innovative, healthy beverage concepts, but the real question is whether it also has the potential to generate impressive...

Many cans

Canning: beyond beer

Featured post: In a competitive market, the desire to create stand-out, individual packaging options continues to drive the packaging choice made by many beverage producers. This has never been more true than in the non-alcoholic beverage sector, as manufacturers look to the can to communicate messages around premiumization and health through their packaging.

Solution Directory and Innovation Guide: Smart orientation at drinktec

Solution Directory and Innovation Guide: Smart orientation at drinktec

drinktec, the World’s Leading Trade Fair for the Beverage and Liquid-Food Industry,  takes visitor service to a new level: the online Solution Directory and Innovation Guide tools help visitors find solutions and novelties quickly and efficiently. Exhibitors also profit from these digital tools by raising their visibility and making them easier to find. The Solution Directory and the Innovation Guide...

Awards – Winners 2013

Stars and World Champs – Awards for the best in the beverage industry

Competitions and championships are established events on drinktec’s calendar of activities. The best of the best are competing in a range of disciplines again this year: There’s the “European Beer Star” for the most innovative beer products. Promising solutions in beverage marketing are being honored with the “World Beverage Innovation Awards”. Now wine enthusiasts have something new to look forward...

Program drinktec 2017

Five days full of highlights — the drinktec 2017 events program

The program at this year’s drinktec is broader than ever before, with forums, symposiums, conferences, competitions, special events, tastings and much, much more on offer. The combination of the events program and exhibition means attendees from all sectors will more than get their money’s worth: Special events like “New Beverage Concepts,” the drinktec Forum and networking platforms like “place2beer” provide...

Packaging opens up opportunities

Themed Week Flexibility: Think outside the box and stay on the ball – packaging opens up opportunities

Every single day, billions of people around the world buy consumer goods and food. The majority of these purchases come in some form of packaging. Beyond protecting its contents, packaging has also come to be an important tool for marketing and branding, given its important function of conveying messages to the consumers. Even when it comes to soft drinks, a...

Produkt-Variationen und -Innovationen

Themed week Flavor variety: Product variations and innovations: The agony or pleasure of having to choose?

The range of dairy products is incredibly large – much more extensive than what consumers are used to with beer and other beverages. And every year new products are added to the selection of dairy products. Some of them are so-called line extensions, or expansions to existing product lines by adding new flavors. Innovations account for the other new products.

Milk and dairy products

Packaging also subject to trends!

PET bottles, flexible packaging and on-the-go products: The trends in the packaging industry are diverse – naturally, that also applies to packaging for dairy products. After all, dairy products are more popular than ever, especially among health-conscious millennials. That not only applies to individual markets, but is actually a global trend—especially in Asian countries. According to Euromonitor, for example, sales...