Tagged: Innovative Ideas

sober curious alkoholfreier Gin

‘Sober curious’ and other trends in the beverage industry

Trends always play some kind of role in influencing the drinking behavior of people throughout all levels of society. Trends often have an impact that goes well beyond just the beverage industry but, in some cases, a trend also has a direct effect there. Such topics as one’s carbon footprint and plastic waste easily come to mind. Besides sustainability requirements, an individual’s well-being during consumption is growing increasingly important these days. And thanks to the “sober curious” trend, a range of new product creations have already begun to address this. Here, beverage producers receive guidance from global consumer trends forecasted for upcoming years so producers can swiftly fulfill consumer demand in such areas as the focal point here, health.

sustainable packaging for beverages

Sustainable packaging of the future

Sustainable packaging is now trending. New EU plastic guidelines and the global discussion surrounding climate change and pollution of the world’s oceans have ensured that manufacturers of beverages and beverage packaging are developing innovative concepts and continuing to push ahead with research activities aimed at recycling.

Bottling on demand: are personalized beverages a sure-fire hit?

These days, pretty much everything we need in life can be easily ordered from the comfort of our homes or even from our phones while we’re out running errands. Online marketplaces are popping up left, right and center. The supply process could hardly get any easier. Yet all too often the wide range of products available no longer seems to be enough for consumers.