Tagged: Innovations

Packaging opens up opportunities

Themed Week Flexibility: Think outside the box and stay on the ball – packaging opens up opportunities

Every single day, billions of people around the world buy consumer goods and food. The majority of these purchases come in some form of packaging. Beyond protecting its contents, packaging has also come to be an important tool for marketing and branding, given its important function of conveying messages to the consumers. Even when it comes to soft drinks, a...

many glasses on a table

Innovation and Fighting Spirit at the Brew Kettle

Bright green hop juice, a beer made using wine yeast, and chai tea: Once a year, students at the Technical University of Munich in Weihenstephan unleash their creative potential in an innovation competition. Recently, they have presented their ideas in front of a panel of prestigious judges.