Everything about the most recent digitization news.
Tools and technologies are transforming just as rapidly as customer requirements and needs. In the process, trends and hype appear to be very similar. But in marketing the trick is to hop aboard the right train and focus precisely on key developments in the marketing department’s own company. Which trends will be critical for marketing efforts in the beverage industry...
The beverage industry is facing huge challenges while also seeing itself confronted by a large number of issues. One of them is digitalization. Every company must make its own decision about which digital innovations it wants to add to its operations. Today, blockchain is one of the newest buzzwords. This technology has what it takes to completely transform scores of...
Conserving resources and improving the efficiency of the entire company while meeting today’s sustainability demands – this is now the top priority of every production process. A company that makes its successes in sustainability publicly known and demonstrates how truly “green” it is may more successfully be able to distribute its products to consumers.
Artificial intelligence (AI) is quickly finding its way into every corner of our professional and private lives. In most cases, we don’t even recognize AI when we encounter it. Whether on our phones, PCs and tablets or even in the production of the milk we drink, AI is almost always working in the background.
The rapid development of technological achievements has brought such new technologies as virtual and augmented reality out of the experimental stage. The instant messaging service Snapchat, for instance, now offers large-scale augmented reality (AR) applications for amusement parks. Following Disney and Universal Studios, Six Flags has now become the latest operator to join the AR trend. The leisure industry is,...
Digitalization is the revolution of our century. The changes that come with it have significant implications for the beverage industry as well. Whether Industry 4.0 in manufacturing or the Internet’s tremendous effect on consumer behavior, it’s a major challenge to exploit the possibilities of digitalization successfully. The opportunities are endless, but despite the availability of increasingly sophisticated tools, especially for...
As the digital revolution progresses, the brewing industry too is keen to analyze its processes, target customers in a more personalized manner and above all reduce costs. A few companies have already begun experimenting with artificial intelligence and met with some success.
Resource efficiency – this is what the food and beverage industry will be striving toward in the years ahead. According to Statista, the German food industry consumes well over 320,000 terajoules (TJ) of energy during processing. The figure for losses related to processing and distributing products is 18 million tons. And that’s not all. To produce raw materials for the...
Everyone is talking about digitization. Even though the term digital is used so frequently, it means something different to everyone. It encompasses anything from automation in production areas to the exchanging of information between producers and food retailers which is still done in an analog fashion in many cases. In sales and back office areas, many things are still “done...
Highly efficient technology that adapts to new conditions and customers’ wishes simply and quickly – this is what the non-alcoholic beverage industry wants. In this regard, flexibility is playing an increasingly important role – ideally, flexibility achieved with compact and space-saving machine concepts. Supplier industries offer interesting options. One that is increasingly attracting attention is the new generation of robots.