Tagged: Digitalization

Woman wears VR-glasses

Virtual reality and augmented reality: digitalization making inroads into the beverage industry

The rapid development of technological achievements has brought such new technologies as virtual and augmented reality out of the experimental stage. The instant messaging service Snapchat, for instance, now offers large-scale augmented reality (AR) applications for amusement parks. Following Disney and Universal Studios, Six Flags has now become the latest operator to join the AR trend. The leisure industry is,...

Two pair of hands holding smartphones

Digitalization: opportunities for marketing in the beverage industry

Digitalization is the revolution of our century. The changes that come with it have significant implications for the beverage industry as well. Whether Industry 4.0 in manufacturing or the Internet’s tremendous effect on consumer behavior, it’s a major challenge to exploit the possibilities of digitalization successfully. The opportunities are endless, but despite the availability of increasingly sophisticated tools, especially for...

At a diary

Resource efficiency as a strategy

Resource efficiency – this is what the food and beverage industry will be striving toward in the years ahead. According to Statista, the German food industry consumes well over 320,000 terajoules (TJ) of energy during processing. The figure for losses related to processing and distributing products is 18 million tons. And that’s not all. To produce raw materials for the...

A finger pointing into the middle of a digital net

Wine goes digital: Potential in the wine sector

Everyone is talking about digitization. Even though the term digital is used so frequently, it means something different to everyone. It encompasses anything from automation in production areas to the exchanging of information between producers and food retailers which is still done in an analog fashion in many cases. In sales and back office areas, many things are still “done...

A portrait of Helmut Schmid

The future of the beverage industry: Flexibility as a competitive factor

Highly efficient technology that adapts to new conditions and customers’ wishes simply and quickly – this is what the non-alcoholic beverage industry wants. In this regard, flexibility is playing an increasingly important role – ideally, flexibility achieved with compact and space-saving machine concepts. Supplier industries offer interesting options. One that is increasingly attracting attention is the new generation of robots.

Industry machine

Industry 4.0: digitalization in the dairy industry

Within the food sector, the dairy industry plays a leading role when it comes to IT-based process management. Despite their complexity, the already extremely automated processes in this industry still don’t represent real “digitalization” – but the potential is there.

were storage

Wine logistics: Today, organization and timing are paramount

Like in many other business sectors, logistics is a key issue in the wine industry. Wine logistics is both a cost factor and a business challenge and requires well-thought-out organization, the use of the latest technology, fleet solutions and complex IT systems at every level.