Tagged: Digital Marketing

Two pair of hands holding smartphones

Digitalization: opportunities for marketing in the beverage industry

Digitalization is the revolution of our century. The changes that come with it have significant implications for the beverage industry as well. Whether Industry 4.0 in manufacturing or the Internet’s tremendous effect on consumer behavior, it’s a major challenge to exploit the possibilities of digitalization successfully. The opportunities are endless, but despite the availability of increasingly sophisticated tools, especially for...

iPhone with many social media apps on it

Lights, camera, action! Videos from the beverage industry on social media

When planning a marketing mix, no one can afford to skip the video portion these days. The popularity of videos stems in large part from the ever-growing use of mobile devices. Even online user behavior is changing as people log on more frequently, but for shorter amounts of time. Continuous consumption requires concise and easily digestible content. Videos on social...

A soccer stadium

The beverage industry and sports marketing: a match made in heaven

This year’s calendar is just brimming with major international sporting events. Now that the Handball World Championship and the Winter Olympics have wrapped up, the FIFA World Cup in Russia is just around the corner. Kicking off in mid-June, the event will feature 64 matches for fans to enjoy all around the world— and pose a real opportunity for the...

social networks

Social networks: A happy hunting ground for B2B marketing

Their ubiquity and popularity make social networks the perfect place for marketing as there’s an option to engage with users. This is particularly true for the B2B sector. Social media is not just for digital natives; it’s also a platform for skilled experts. In the B2B sector, however, suppliers could make even better use of social networks in order to...