Trend regionality: Regional, environmentally compatible and top-quality food is experiencing an upswing. Especially younger consumers are more discerning about products and make conscious buying decisions. In the beverage industry, too, high-quality, regional products are gaining popularity. This new consciousness can be harnessed as an opportunity for retail: Companies offering quality regional brands, expertise and individual advice attract customers and win...
Tagged: Craft Beer
Declining beer consumption in western industrial countries has tightened the markets for brewers. But modern marketing solutions can help boost sales, and visitors to the upcoming drinktec will discover the latest concepts.
Unrestrained beer creations such as Wuida Hund, beers brewed with plums and raisins, or original beers made by women who are mixing up what used to be the domain of men: The craft beer scene is vibrant and growing increasingly popular. According to the German Brewers Federation, 1,408 brewers currently produce their creations in Germany; that’s 100 more than just...
The drinktec blog regularly presents the coolest newcomer on the craft beer scene. This time we feature Cerevisium, the innovative Freising-based start-up that is currently sharing its unique specialty beer during drinktec at place2beer in Hall B1.
We’ve all heard of creative brands like Craftwerk Brewing, Ratsherrn, and Brauerei im Eiswerk, but what most beer connoisseurs don’t realize is that these are in fact another face of huge brewing corporations. The likes of Bitburger, Radeberger, and Paulaner demonstrate that they have the incredible flexibility to extend their domination to the specialty beer scene too.
Here on the drinktec blog, we regularly take a look at the most impressive newcomers to the craft-beer scene. This time we’d like to introduce an innovative startup named “Isarkindl”, based in Freising near munich, which will be showcasing its creative specialty beers, including the highly successful Märzen variety “Schmankerl”, at the place2beer exhibition in Hall B1.
Whiskey, sherry or muscatel, the current trend on the worldwide craft beer scene is barrel aging. Creative brewers place their special brews in pre-used wooden barrels for months at a time to give them a distinct flavor.
The most important brewers on the craft-beer scene are introduced in the drinktec blog on a regular basis. This time the team at “Camba Bavaria” in the village of Truchtlaching in Upper Bavaria will present its creative specialty beers at place2beer in Hall B1 at this year’s drinktec. Anyone who has ever visited the Camba Bavaria brewery in the idyllic...
The topic of “yeast” is widely discussed on the craft beer scene. For some time already, US craft brewers have been experimenting with the fungi that add the alcohol to the beer and give it its distinctive aroma. Even here in Germany, craft brewers are now becoming more keen to experiment with this raw ingredient than “regular” breweries.
In many cases, when small or medium-sized regional breweries are passed on to the next generation, it can result in an exciting reorientation. The rise of the international craft-beer scene is forcing the new generation of beer brewers to master the balancing act between things traditional and modern.