The Independent Brewers Association held its annual meeting during drinktec, with key players from midsized private breweries gathering to discuss the current fiscal year, increased demand for regional quality beers and a shift in purchasing behavior among consumers.
Tagged: Craft Beer
Now that more and more people are brewing their own beers at home, the homebrew scene is really taking off. At the last drinktec in September, visitors were thrilled to see a huge range of equipment on offer from a number of different exhibitors.
The craft beer movement’s dynamic growth is transforming the global market for hops. New flavor varieties are causing the whole industry to flourish, and its key developments were on show at the recent drinktec.
More and more brewers are demanding distinctive specialty roasts from their malt producers to give their beer an unmistakable flavor kick. Major producers presented these new malt trends at drinktec and showed how they are responding to the craft beer scene.
The fifth World Championship of Beer Sommeliers was held last Sunday at the Munich trade fair just before the opening of drinktec. Interest in the competition had never been higher – most likely because of the current fascination with craft beer. The title went to 32-year-old Stephan Hilbrandt of Bonn.
Thanks to the continuing craft beer trend, the number of breweries in Germany is on the rise. According to the German Brewers’ Association, there are now a total of 1,408 breweries. And the 1,500 mark is expected to be reached by 2020. A survey from drinktec 2017 confirms that craft-brewed specialty beers go down very well with Germans.
The drinktec blog regularly presents the coolest newcomers to the craft beer scene. This time it’s the successful team “Holla die Bierfee”, four women from the town of Hof in Upper Franconia, who will be presenting their exclusive specialty beers at place2beer in Hall B1.
There is currently an unusual liaison brewing between beer and wine that the supply industry in particular finds extremely satisfying. Winegrowers and craft brewers are increasingly relying on convergent equipment and focusing on modern packaging and stylish bottle design. The SIMEI@drinktec highlights new possibilities.
Trend regionality: Regional, environmentally compatible and top-quality food is experiencing an upswing. Especially younger consumers are more discerning about products and make conscious buying decisions. In the beverage industry, too, high-quality, regional products are gaining popularity. This new consciousness can be harnessed as an opportunity for retail: Companies offering quality regional brands, expertise and individual advice attract customers and win...
Declining beer consumption in western industrial countries has tightened the markets for brewers. But modern marketing solutions can help boost sales, and visitors to the upcoming drinktec will discover the latest concepts.