Tagged: consumers

Promotions give consumers that needed incentive

Promotions give consumers that needed incentive

Sales of dairy drinks are booming. Between December 2016 and November 2017, sales grew by 7.4 percent, reports the Düsseldorf-based Information Resources GmbH. This number does, however, include the increasingly popular plant-based alternatives. The use of sales promotions on the retail end also significantly contributed to the result.