Sales of dairy drinks are booming. Between December 2016 and November 2017, sales grew by 7.4 percent, reports the Düsseldorf-based Information Resources GmbH. This number does, however, include the increasingly popular plant-based alternatives. The use of sales promotions on the retail end also significantly contributed to the result.
Sustainability – a key term that is essential when we speak to our customers. It is also something that a large number of consumers now take into account when purchasing goods. Now is the time for the non-alcoholic beverage industry to see sustainability as a major success factor.