Tagged: Brewing Industry

japanese craftbeer and sushi

Japanese craft beer rises in a tough market

We present an overview of Japanese breweries and beer market with a special focus on country’s craft beer revolution. Dominated by five domestic producers Asahi, Kirin, Suntory, Sapporo and Orion it is also one of the toughest markets for new entrants. Though overall beer consumption may have fallen in Japan during the current decade craft beer’s market share has quadrupled to approximately two percent of all beer consumed and produced in the country.

japanese beer museum

The Japanese beer market

The “Land of the Rising Sun” Japan has been one of the largest Asian
and global beer markets for a long period. Dominated by five domestic producers, it is also one of the toughest markets for new entrants.

Dark beer adds variety

Dark beers and black beers have a large fan base. These specialties are especially popular in eastern and southern Germany. While nearly all beers were originally dark before light beers...

Hops market - demand is rising

News on the hops market: Demand is rising

The beer market has been influenced by the craft beer movement of recent years, bringing taste and flavor increasingly into the spotlight for brewers around the world.

Curiosity about new flavors with a splash of modern zeitgeist: Landbier and Kellerbier varieties move into the fast lane

Specialty beers are making waves on the German beer market. The Landbier and Kellerbier styles have joined lager as drinkers’ favorites. That shouldn’t come as a surprise: These styles of beer perfectly meld the current zeitgeist with drinkers’ desire to switch things up and taste something new. Beverages in this vein embody the concepts of local production, artisanship, tradition and a commitment to quality.

beer mixed drinks in a glass

Mixed beer drinks really in the fast lane

Mint Radler, cola beer and lime-flavored wheat beer: Breweries are reaching new target groups with low-alcohol mixed beer drinks. Mixtures with daring fruit combinations promise a hefty surge in revenue...

New pilsner generation makes a splash

New pilsner generation makes a splash

Brewers intend to reverse declining pilsner sales by offering a variety of individual tastes. To attract new target groups, international producers have entered the game and are bringing out new...

Brewhouses: Global innovation drivers

Brewhouses: Global innovation drivers

Manufacturers of brewing equipment and systems are increasingly having to respond to the individual wishes of new target groups. And size is not always everything: Small, state-of-the-art brewhouses are enabling...

Nonalcoholic beer pulls into the fast lane with no shame

Nonalcoholic beer pulls into the fast lane with no shame

The latest figures from beverage industry associations and the German Statistical Office indicate a decline in beverage consumption among the country’s consumers. Overall, Germans drank approximately 750.9 liters of alcoholic,...

Tasting-Team from European Beer Star 2016

International beer awards gain importance

The rapid expansion of the craft beer market has seen a surge in the number of international competitions, not least here in Germany where awards are seeing record numbers of...