Tagged: Brewing Industry

beer mixed drinks in a glass

Mixed beer drinks really in the fast lane

Mint Radler, cola beer and lime-flavored wheat beer: Breweries are reaching new target groups with low-alcohol mixed beer drinks. Mixtures with daring fruit combinations promise a hefty surge in revenue...

New pilsner generation makes a splash

New pilsner generation makes a splash

Brewers intend to reverse declining pilsner sales by offering a variety of individual tastes. To attract new target groups, international producers have entered the game and are bringing out new...

Brewhouses: Global innovation drivers

Brewhouses: Global innovation drivers

Manufacturers of brewing equipment and systems are increasingly having to respond to the individual wishes of new target groups. And size is not always everything: Small, state-of-the-art brewhouses are enabling...

Nonalcoholic beer pulls into the fast lane with no shame

Nonalcoholic beer pulls into the fast lane with no shame

The latest figures from beverage industry associations and the German Statistical Office indicate a decline in beverage consumption among the country’s consumers. Overall, Germans drank approximately 750.9 liters of alcoholic,...

Tasting-Team from European Beer Star 2016

International beer awards gain importance

The rapid expansion of the craft beer market has seen a surge in the number of international competitions, not least here in Germany where awards are seeing record numbers of...

Belgian beer culture

Belgian beer added to world heritage list

From Lambic right through to Trappist beer: Belgium boasts an enormous variety of beers, unrivaled by most other countries on the planet. Now, the Belgians’ passion for their favorite drink...

500 years of German Purity Law

From Jimson Weed to Oxblood

This year, the German Purity Law is celebrating its 500th anniversary. However, there are a number of bizarre legends surrounding what is claimed to be the world’s oldest food law....