Brewers intend to reverse declining pilsner sales by offering a variety of individual tastes. To attract new target groups, international producers have entered the game and are bringing out new interpretations of the bottom-fermented brew, which uses different combinations of hops and malt. A new pilsner generation is bubbling up in the brew kettle.
Here you get to know all about the brewer’s scene. What they are using, what is trending and more.
Once upon a time, wooden barrels were simply cheap ways to transport goods. Today, creative brewers let their beers age in these wooden vessels for months at a time to produce complex taste adventures. But they need an array of knowledge and experience to pull off the trick. Wooden barrels have become a rare sight in the brewing business. The...
Online platforms are a regular feature of the modern brewing industry: A variety of beer apps enables consumers to archive, rate and buy just about any beer they want. These online offers are not only fun to use, they also serve as a valuable aid to beer lovers and brewers.
As the digital revolution progresses, the brewing industry too is keen to analyze its processes, target customers in a more personalized manner and above all reduce costs. A few companies have already begun experimenting with artificial intelligence and met with some success.
Brazilian beers and the beer scene in general are full of great potential, with an abundance of new breweries, unusual beer specialties and plenty of new interesting ideas cropping up on the scene. But Brazilian brewers aren’t just looking at current trends in the US, they’re taking an example from the German beer culture in particular.
Given the growing popularity of unusual craft beers, more and more brewers are working together despite living in different countries. They are developing very exciting collaboration beers all over the world.
Every year, a typical German beer style puts many people in a high-spirited, celebratory mood during Lent: The history behind traditional strong beer dates back centuries and brewers all across the globe are showing increasing interest in the style.
Winds of change are blowing throughout the breweries and brewhouses of the largest country on the planet. Despite Russia’s prolonged economic problems, many new creative breweries with a wide range of remarkable local beers are popping up on the scene. And Russian beer is finding increasing popularity across Europe.
Creative brewers are no longer scared of experimenting with truly outlandish ingredients. Whilst more tame refinements include the addition of pumpkin, chocolate and cold-brew coffee, the really unusual brews, such as those that use sheep’s heads, algae or octopus, offer truly adventurous flavor profiles.
Snow, ice and freezing temperatures – in conditions like these, beer fans need more than just cookies, blankets and a crackling fireplace. They also need a delicious drink that produces a warm glow from within. So how about a nice warm glass of mulled beer – something that’s becoming more and more popular all over the world.