Consumers are becoming more and more conscious about their behaviors and habits. The same goes for how they consume foods and beverages. As a result, drinks containing natural ingredients are in high demand around the globe – and the trend is rising. Consumers increasingly view certain additives as unhealthy or reject them for ethical reasons. Products bearing a clean label...
Tagged: Brand Building
In the age of highly visual social media channels, extraordinary labels play an increasingly prominent role. People enjoy looking at inspiring designs, whether on Instagram, at home or on the go. It’s “art for all,” in a manner of speaking.
Everyone loves a good story, whether it’s from a book, a proverb or a film. Good stories leave their mark, they linger on in our minds, and they’re shared with others. That’s why good storytelling works independently of channels – the triggered emotion is what’s important.
In many cases, consumers decide whether or not to purchase a product based on the brand. But that does not completely apply to the world of wine. That is because many consumers are not familiar with wine brands. The decision to buy is often based on other criteria.