Tagged: beverage


Are non-alcoholic beverages surrounded by organic hype, too?

The days when organic products could only be found in health stores and organic-food stores are long gone. Now organic hype has pervaded all distribution channels, as verified by the latest figures. Even non-alcoholic beverages are becoming increasingly organic, and consumers place value on the use of organic raw materials.


Themed week Flavor variety: Niche Success on the Agenda for Soft Drinks Too

In Germany, consumption of soft drinks is currently on a slight downward trend. Globally, however, the trend is somewhat different: Although per capita consumption of carbonated soft drinks is evidently decreasing in Europe, North and Latin America and Australasia, it is (according to GlobalData) on a slight upward trend in Asia and even experiencing a major upturn in the Middle...


Occasion-based design: Diverse range of possibilities for beverage marketing

Buying gifts or small souvenirs—who really enjoys doing that? For most people, these kind of “occasion-based” purchases are more of a burdensome task. Which is why many turn to beverages. Thanks to clever marketing and occasion-based packaging designs, they can simplify the agony of selecting something considerably. And that makes customers happy.

Christina Maier (drinktec), Alexander Berger (PRO FachHANDEL) and Miss drinktec Petra Westphal are very happy about the cooperation

Important News for drinktec 2017

Great News for all participants of drinktec 2017: For the first time PRO FachHANDEL, the specialist and order trade fair for the entire German beverage and convenience trade, will be held in Munich. It will take place on September 14 and 15 parallel to drinktec (September 11-15, 2017), the world’s leading trade fair for the beverage and liquid food industry....

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The drinktec picture puzzle: In which country am I? (Part 2)

Things are slowly getting into gear! In our last picture puzzle, many of you got the right answer with New Zealand. Now let´s see who´s going to crack the next puzzle – Here we go! This time we´re making it just a bit easier for you—by limiting the search to countries that have Spanish as an official language. So Germany,...

different drinks in a shelf

Everything kiwi or what? We were in New Zealand!

Congratulations to everyone who guessed New Zealand! Colloquially called the “green island”, New Zealand is a real highlight in terms of beverage variations. In New Zealand, Robert Laing and his company Messe Reps. & Travel is our partner for the beverage and liquid food industry. The last time that he was able to attend drinktec was in 2009. It was...