Tagged: beverage

Sugar tax on soft drinks: useful or a waste?

Sugar tax on soft drinks: useful or a waste?

The United Kingdom has began levying a sugar tax on high-sugar soft drinks on April 6, 2018 – something which is paid by manufacturers and , as a rule, passed on to consumers. The tax has prompted numerous discussions surrounding sugar in beverages – and not just in Great Britain.

The consumer preference for natural, regional and healthy products has long been recognized by the non-alcoholic beverage industry.

Curiosity creates new markets and products

The consumer preference for natural, regional and healthy products has long been recognized by the non-alcoholic beverage industry. At the same time, food engineers are showing a special interest in new taste experiences – especially those that come with a real surprise.

Whether it’s through online retail or streaming services, products and services are available individually and at any time. What about tailored beverages?

Beverages on request – an exciting marketing challenge

Digitization has long since irrevocably and decisively changed consumer behavior. Whether it’s through online retail, e-book readers or streaming services, products and services are available individually and at any time. But what about individually tailored beverages?

Where beer and soft drinks were once the main champions of the can, the manufacturer Ball has seen a rise in customers from non-alcoholic beverage sectors.

Canning: beyond beer

Featured post: In a competitive market, the desire to create stand-out, individual packaging options continues to drive the packaging choice made by many beverage producers. This has never been more true than in the non-alcoholic beverage sector, as manufacturers look to the can to communicate messages around premiumization and health through their packaging.

Awards – Winners 2013

Stars and World Champs – Awards for the best in the beverage industry

Competitions and championships are established events on drinktec’s calendar of activities. The best of the best are competing in a range of disciplines again this year: There’s the “European Beer Star” for the most innovative beer products. Promising solutions in beverage marketing are being honored with the “World Beverage Innovation Awards”. Now wine enthusiasts have something new to look forward...

Trend toward regionality and sustainability

Themed Week Energy Efficiency: Trend toward sustainability and regionality

Globalization undoubtedly has its merits. However, it can also lead to customers shifting from brand to brand when faced with a mountain of standardized and interchangeable products. This is why, at the moment, terms like “locally made”, “regional origin” and sustainability are so popular. It’s time for marketers in the beverage industry to take notice of their consumer’s longing for...

Program drinktec 2017

Five days full of highlights — the drinktec 2017 events program

The program at this year’s drinktec is broader than ever before, with forums, symposiums, conferences, competitions, special events, tastings and much, much more on offer. The combination of the events program and exhibition means attendees from all sectors will more than get their money’s worth: Special events like “New Beverage Concepts,” the drinktec Forum and networking platforms like “place2beer” provide...

Packaging opens up opportunities

Themed Week Flexibility: Think outside the box and stay on the ball – packaging opens up opportunities

Every single day, billions of people around the world buy consumer goods and food. The majority of these purchases come in some form of packaging. Beyond protecting its contents, packaging has also come to be an important tool for marketing and branding, given its important function of conveying messages to the consumers. Even when it comes to soft drinks, a...