Digitization has long since irrevocably and decisively changed consumer behavior. Whether it’s through online retail, e-book readers or streaming services, products and services are available individually and at any time. But what about individually tailored beverages?
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Featured post: Whether it’s LEDs on soft-drink bottles or forgery-proof RFID labels on spirits, smart labels are making their way into the beverage industry. Experts at drinktec – and those who will be present six months later at LOPEC, the International Exhibition and Conference for the Printed Electronics Industry – will explain the opportunities offered by printed electronics.
Valuing health, fitness and a healthy diet doesn’t mean that you can’t enjoy fine wine. After all, there is a growing trend toward light wines with less alcohol. So even health-conscious wine lovers can treat themselves to the occasional glass. A light, fruity wine in particular – served chilled, of course – has been very popular, especially on a hot...
The “Milk Focus Day” has become a firm fixture at drinktec. On September 15, the world’s leading trade fair for the beverage and liquid food industry will be completely devoted to milk.
There is currently an unusual liaison brewing between beer and wine that the supply industry in particular finds extremely satisfying. Winegrowers and craft brewers are increasingly relying on convergent equipment and focusing on modern packaging and stylish bottle design. The SIMEI@drinktec highlights new possibilities.
Color and style advice has long been standard for the right clothing, cosmetics and even for hotels, apartments and gardens. It is relatively less recognized that forward-looking beverage concepts should also adopt an appropriate color palette.
Even James Bond knew that errors could be deadly when it comes to wine: A true Brit would never have ordered red wine with fish! That’s how enemy agent Grant (“From Russia with Love”) gave himself away – making that the last meal of his life. A good knowledge of wine can be helpful even outside the movies.
In the age of highly visual social media channels, extraordinary labels play an increasingly prominent role. People enjoy looking at inspiring designs, whether on Instagram, at home or on the go. It’s “art for all,” in a manner of speaking.
It’s impossible to optimize processes without transparent production flows. And if individual process steps lack clarity, those hoping to make improvements will end up flying blind. Industry 4.0 can help dairies monitor and improve production steps.
Trend regionality: Regional, environmentally compatible and top-quality food is experiencing an upswing. Especially younger consumers are more discerning about products and make conscious buying decisions. In the beverage industry, too, high-quality, regional products are gaining popularity. This new consciousness can be harnessed as an opportunity for retail: Companies offering quality regional brands, expertise and individual advice attract customers and win...