No other drink container has seen as many ups and downs in Germany as the can. But now it’s time for a renaissance.
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More international, more innovative and with the highest participation numbers yet – cooperation between drinktec and SIMEI reveals that both trade fairs are stronger together. The two fairs have set the agenda for years to come, created synergies and brought decision-makers from around the world together in Munich.
Glassware manufacturers are playing their part in the growing diversity of new beer styles. At this year’s drinktec, there were more glasses on offer than ever before. Many producers showed off unusual design innovations and set new trends.
drinktec 2017 has now come to a close. But after spending five great days in Munich, both exhibitors and visitors agree that it was the best drinktec ever. The leading trade fair for the beverage and liquid food industry has never been so well attended or welcomed visitors and exhibitors from so many different countries before, nor have so many...
At this year’s drinktec in Munich, more than 1.700 exhibitors are presenting their innovative products and services for the beverage and liquid food industry. A survey conducted in advance of the event identified where and how visitors plan to invest in the future.
The fifth World Championship of Beer Sommeliers was held last Sunday at the Munich trade fair just before the opening of drinktec. Interest in the competition had never been higher – most likely because of the current fascination with craft beer. The title went to 32-year-old Stephan Hilbrandt of Bonn.
Thanks to the continuing craft beer trend, the number of breweries in Germany is on the rise. According to the German Brewers’ Association, there are now a total of 1,408 breweries. And the 1,500 mark is expected to be reached by 2020. A survey from drinktec 2017 confirms that craft-brewed specialty beers go down very well with Germans.
The drinktec blog regularly presents the coolest newcomers to the craft beer scene. This time it’s the successful team “Holla die Bierfee”, four women from the town of Hof in Upper Franconia, who will be presenting their exclusive specialty beers at place2beer in Hall B1.
The consumer preference for natural, regional and healthy products has long been recognized by the non-alcoholic beverage industry. At the same time, food engineers are showing a special interest in new taste experiences – especially those that come with a real surprise.
Whether it’s Champagne, Crémant, Prosecco, Asti Spumante or Cava from Spain’s Penedès region, one thing is certain: The market for sparkling wine is booming. More than two billion bottles of sparkling wine, the official name for the category, are sold worldwide each year.