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Industry machine

Industry 4.0: digitalization in the dairy industry

Within the food sector, the dairy industry plays a leading role when it comes to IT-based process management. Despite their complexity, the already extremely automated processes in this industry still don’t represent real “digitalization” – but the potential is there.

A field with grapevines

Drones: winegrowers’ airborne assistants

Employees at the Services Center in Trier responsible for the Moselle Valley have been testing the use of drones in spraying operations for viticulture for quite some time. Last year they had some very promising results. And trials are also being conducted in the Rheingau and Baden-Württemberg.

iPhone with many social media apps on it

Lights, camera, action! Videos from the beverage industry on social media

When planning a marketing mix, no one can afford to skip the video portion these days. The popularity of videos stems in large part from the ever-growing use of mobile devices. Even online user behavior is changing as people log on more frequently, but for shorter amounts of time. Continuous consumption requires concise and easily digestible content. Videos on social...

were storage

Wine logistics: Today, organization and timing are paramount

Like in many other business sectors, logistics is a key issue in the wine industry. Wine logistics is both a cost factor and a business challenge and requires well-thought-out organization, the use of the latest technology, fleet solutions and complex IT systems at every level.

Lots of plastic bottles

Plastics: Where do bottles end up?

“If we don’t change the way we produce and use plastics, there will be more plastics than fish in our oceans by 2050,” warns Frans Timmermans, First Vice-President and EU Commissioner for Better Regulation, Interinstitutional Relations, the Rule of Law and the Charter of Fundamental Rights in the Juncker Commission.

A soccer stadium

The beverage industry and sports marketing: a match made in heaven

This year’s calendar is just brimming with major international sporting events. Now that the Handball World Championship and the Winter Olympics have wrapped up, the FIFA World Cup in Russia is just around the corner. Kicking off in mid-June, the event will feature 64 matches for fans to enjoy all around the world— and pose a real opportunity for the...