Hops market - demand is rising

News on the hops market: Demand is rising

The beer market has been influenced by the craft beer movement of recent years, bringing taste and flavor increasingly into the spotlight for brewers around the world.

Gin is one of the absolute boom segments among the spirits.

No end to the gin boom

Gin is one of the hottest segments in the spirits world. This category is growing in practically every important market around the world. Germany is part of this success story as well.

Landbier and Kellerbier: new trends in the beer market

Curiosity about new flavors with a splash of modern zeitgeist: Landbier and Kellerbier varieties move into the fast lane

Specialty beers are making waves on the German beer market. The Landbier and Kellerbier styles have joined lager as drinkers’ favorites. That shouldn’t come as a surprise: These styles of beer perfectly meld the current zeitgeist with drinkers’ desire to switch things up and taste something new. Beverages in this vein embody the concepts of local production, artisanship, tradition and a commitment to quality.

High quality organic wine on the shelf

Organic wine: What does the market offer and what do consumers want?

Organic wine seems to be a major trend – but a closer look reveals something else: Organic wine is still a niche! Organic wine-growing areas account for just under six percent of global vineyards. The share is somewhat higher in Germany – at 7.5 percent – but even here, organic wine has a downside.