2018 promises to be a good year for grape harvests
Global wine production in 2018 is improving the wine supply situation considerably. Average to good harvests in the major wine-producing countries in the southern hemisphere at the start of the...
Matcha, the new healthy pick-me-up: powder with potential
Matcha is a green tea powder that was originally used in Japanese tea ceremonies. However, this emerald powder has gradually been finding its way into various products in the food...
Artificial intelligence on the rise: Automation advancing fast
Artificial intelligence (AI) is quickly finding its way into every corner of our professional and private lives. In most cases, we don’t even recognize AI when we encounter it. Whether...
Nonalcoholic beer pulls into the fast lane with no shame
The latest figures from beverage industry associations and the German Statistical Office indicate a decline in beverage consumption among the country’s consumers. Overall, Germans drank approximately 750.9 liters of alcoholic,...
Virtual reality and augmented reality: digitalization making inroads into the beverage industry
The rapid development of technological achievements has brought such new technologies as virtual and augmented reality out of the experimental stage. The instant messaging service Snapchat, for instance, now offers...
Natural wine: nature as a trend
The misconception that writer and philosopher Jean-Jacques Rousseau uttered the “back to nature” call is just as untrue as the urban legend that Captain Kirk said the words “Beam me...
“Lactose-free” market demands progress from the dairy industry
Allergies and intolerances to individual components of food products are currently on the rise. One of the most widespread food intolerances is lactose intolerance. Whether consumers actually suffer from food...
Man vs machine: Harvesting machines in the winemaking industry
Plowing, harrowing, sowing and harvesting: Machines have been part and parcel of agriculture for a long time. Everything from tractors to GPS-guided combine harvesters is simply an essential part of...
Drinking herbs and spices: Turmeric, basil and lavender create a real taste sensation
Herbs and spices can be found in practically every kitchen. After all, there are many dishes that benefit from their unmistakable and delicious flavor. And over the centuries, herbs and...
Beer apps: fun and value in one
Online platforms are a regular feature of the modern brewing industry: A variety of beer apps enables consumers to archive, rate and buy just about any beer they want. These...
Digitalization: opportunities for marketing in the beverage industry
Digitalization is the revolution of our century. The changes that come with it have significant implications for the beverage industry as well. Whether Industry 4.0 in manufacturing or the Internet’s...
No longer a vision, it’s reality: artificial intelligence in the brewing industry
As the digital revolution progresses, the brewing industry too is keen to analyze its processes, target customers in a more personalized manner and above all reduce costs. A few companies have...
Turning point for German wine: the new wine law
Wine is more than just an alcoholic beverage. It was even celebrated in the Bible, which made more than a thousand references to wine. The ancient Greeks and Romans praised...
Sugar tax on soft drinks: useful or a waste?
The United Kingdom has began levying a sugar tax on high-sugar soft drinks on April 6, 2018 – something which is paid by manufacturers and , as a rule, passed...
Content marketing: communicating on equal terms – even in the beverage industry
Content marketing: Often used and widely heard, it practically seems to be almost a buzzword these days. But how many companies actually implement their content marketing in a structured and...