Prioritizing accurate product labeling
Automated processes have made their way into factories that manufacture dairy products. As digital processes are more widely adopted, accuracy takes on an increasingly crucial role.
Brewery trend: Fostering customer loyalty through community building
A new trend is sweeping through the global beer scene. More and more breweries are establishing their own communities and fan clubs with the goal of boosting customer loyalty and turning beer enthusiasts into lifelong brand ambassadors.
Organic wine: What does the market offer and what do consumers want?
Organic wine seems to be a major trend – but a closer look reveals something else: Organic wine is still a niche! Organic wine-growing areas account for just under six percent of global vineyards. The share is somewhat higher in Germany – at 7.5 percent – but even here, organic wine has a downside.
Bottling on demand: are personalized beverages a sure-fire hit?
These days, pretty much everything we need in life can be easily ordered from the comfort of our homes or even from our phones while we’re out running errands. Online marketplaces are popping up left, right and center. The supply process could hardly get any easier. Yet all too often the wide range of products available no longer seems to be enough for consumers.
Beer fever takes hold, sprouting beer festivals all over Europe
As the beer industry registers more and more new breweries, the number of beer festivals taking place throughout Europe is...
An insider’s look at the wine market: the latest developments in wine consumption habits
How does weather affect wine consumption? Is the premium product trend impacting wine? Who buys wine in Germany and where do they prefer to shop for it? As with many other consumer goods, developments in the consumption and sale of wine are raising questions.
Innovative tea creations are really stealing the limelight
After water, tea is the most popular and most frequently consumed drink worldwide. In fact, some tea drinks are even...
Conserving water by the usage of wastewater
Last year’s dry summer made it clear that even we in Germany must be careful about how we use our...
Mixed beer drinks really in the fast lane
Mint Radler, cola beer and lime-flavored wheat beer: Breweries are reaching new target groups with low-alcohol mixed beer drinks. Mixtures...