News for the Beverage and Liquid Food Industry
Digitalization is the revolution of our century. The changes that come with it have significant implications for the beverage industry as well. Whether Industry 4.0 in manufacturing or the Internet’s...
As the digital revolution progresses, the brewing industry too is keen to analyze its processes, target customers in a more personalized manner and above all reduce costs. A few companies have...
Wine is more than just an alcoholic beverage. It was even celebrated in the Bible, which made more than a thousand references to wine. The ancient Greeks and Romans praised...
The United Kingdom has began levying a sugar tax on high-sugar soft drinks on April 6, 2018 – something which is paid by manufacturers and , as a rule, passed...
Content marketing: Often used and widely heard, it practically seems to be almost a buzzword these days. But how many companies actually implement their content marketing in a structured and...
Resource efficiency – this is what the food and beverage industry will be striving toward in the years ahead. According to Statista, the German food industry consumes well over 320,000...
Advertising tailored to specific target groups holds the key to unlocking huge marketing potential for the beverage industry. Programmatic advertising is proving to be the tool around the world for...
Brazilian beers and the beer scene in general are full of great potential, with an abundance of new breweries, unusual beer specialties and plenty of new interesting ideas cropping up...
You certainly cannot accuse the non-alcoholic beverage industry of shunning innovation. Innovative sweetening concepts, beverage creations with superfruits or superseeds and new color concepts – there is innovation everywhere you...
Sales of dairy drinks are booming. Between December 2016 and November 2017, sales grew by 7.4 percent, reports the Düsseldorf-based Information Resources GmbH. This number does, however, include the increasingly popular...
Fruity, fresh and light: Experimental mixologists are discovering that creative beers and amber nectars can be the perfect ingredient for making cool drinks. Beer cocktails are the latest trend to...
Everyone is talking about digitization. Even though the term digital is used so frequently, it means something different to everyone. It encompasses anything from automation in production areas to the...
Highly efficient technology that adapts to new conditions and customers’ wishes simply and quickly – this is what the non-alcoholic beverage industry wants. In this regard, flexibility is playing an...
Smart, customized and individual ways of addressing specific target groups offer excellent marketing potential for the beverage industry. Another plus: Targeted marketing creates an emotional bond with the target group,...
Alcohol-free beers are in fashion, thanks to the international boom in fitness and health. The new varieties are often brewed with creative mixtures of hops and malt, so that they...