In New York, London and other trendy cities, people are now descending in droves on new hip “broth bars” and ordering a cup of bone broth to go. In Germany, the drinkable bone-broth snack trend has not yet really taken off. But there are some companies here already that are promoting and successfully marketing bone and meat broths as healthy...
When planning a marketing mix, no one can afford to skip the video portion these days. The popularity of videos stems in large part from the ever-growing use of mobile devices. Even online user behavior is changing as people log on more frequently, but for shorter amounts of time. Continuous consumption requires concise and easily digestible content. Videos on social...
Brexit is set to affect all economic sectors, and the dairy industry is no exception, as the UK’s exit from the EU will likely have a major impact. That is, unless those at the negotiating table begin to show signs of levelheadedness. However, at this stage that’s likely wishful thinking. After all, the EU is intent on setting a precedent...
Like in many other business sectors, logistics is a key issue in the wine industry. Wine logistics is both a cost factor and a business challenge and requires well-thought-out organization, the use of the latest technology, fleet solutions and complex IT systems at every level.
Given the growing popularity of unusual craft beers, more and more brewers are working together despite living in different countries. They are developing very exciting collaboration beers all over the world.
“If we don’t change the way we produce and use plastics, there will be more plastics than fish in our oceans by 2050,” warns Frans Timmermans, First Vice-President and EU Commissioner for Better Regulation, Interinstitutional Relations, the Rule of Law and the Charter of Fundamental Rights in the Juncker Commission.
This year’s calendar is just brimming with major international sporting events. Now that the Handball World Championship and the Winter Olympics have wrapped up, the FIFA World Cup in Russia is just around the corner. Kicking off in mid-June, the event will feature 64 matches for fans to enjoy all around the world— and pose a real opportunity for the...
Every year, a typical German beer style puts many people in a high-spirited, celebratory mood during Lent: The history behind traditional strong beer dates back centuries and brewers all across the globe are showing increasing interest in the style.
The World Economic Forum was held in Davos a few weeks ago. In our fast-paced world, that means it’s generally already been forgotten. What was it exactly that Trump or Merkel said? Most of us, including the author of these lines, have to resort to a Google search to answer that question. And that’s too bad, because several items on...
Companies like to gaze into their crystal balls at the start of every new year and 2018 is no different. This year, the questions concern the challenges faced by the nonalcoholic beverage industry as well as the directions and trends that will have a particular impact on market developments in 2018. The market intelligence agency Mintel has identified five trends...