Everyone is talking about digitization. Even though the term digital is used so frequently, it means something different to everyone. It encompasses anything from automation in production areas to the...
Highly efficient technology that adapts to new conditions and customers’ wishes simply and quickly – this is what the non-alcoholic beverage industry wants. In this regard, flexibility is playing an...
Smart, customized and individual ways of addressing specific target groups offer excellent marketing potential for the beverage industry. Another plus: Targeted marketing creates an emotional bond with the target group,...
Alcohol-free beers are in fashion, thanks to the international boom in fitness and health. The new varieties are often brewed with creative mixtures of hops and malt, so that they...
Within the food sector, the dairy industry plays a leading role when it comes to IT-based process management. Despite their complexity, the already extremely automated processes in this industry still...
Employees at the Services Center in Trier responsible for the Moselle Valley have been testing the use of drones in spraying operations for viticulture for quite some time. Last year...
In New York, London and other trendy cities, people are now descending in droves on new hip “broth bars” and ordering a cup of bone broth to go. In Germany,...
When planning a marketing mix, no one can afford to skip the video portion these days. The popularity of videos stems in large part from the ever-growing use of mobile...
Brexit is set to affect all economic sectors, and the dairy industry is no exception, as the UK’s exit from the EU will likely have a major impact. That is,...
Like in many other business sectors, logistics is a key issue in the wine industry. Wine logistics is both a cost factor and a business challenge and requires well-thought-out organization,...
Given the growing popularity of unusual craft beers, more and more brewers are working together despite living in different countries. They are developing very exciting collaboration beers all over the...
“If we don’t change the way we produce and use plastics, there will be more plastics than fish in our oceans by 2050,” warns Frans Timmermans, First Vice-President and EU...
This year’s calendar is just brimming with major international sporting events. Now that the Handball World Championship and the Winter Olympics have wrapped up, the FIFA World Cup in Russia...
Every year, a typical German beer style puts many people in a high-spirited, celebratory mood during Lent: The history behind traditional strong beer dates back centuries and brewers all across...
The World Economic Forum was held in Davos a few weeks ago. In our fast-paced world, that means it’s generally already been forgotten. What was it exactly that Trump or...