Welcome to the drinktec blog

The beverage industry and sports marketing: a match made in heaven

The beverage industry and sports marketing: a match made in heaven

This year’s calendar is just brimming with major international sporting events. Now that the Handball World Championship and the Winter Olympics have wrapped up, the FIFA World Cup in Russia is just around the corner. Kicking off in mid-June, the event will feature 64 matches for fans to enjoy all around the world— and pose a real opportunity for the...

Raw materials for sustainable packaging

Sustainable packaging: quality, not quantity

The World Economic Forum was held in Davos a few weeks ago. In our fast-paced world, that means it’s generally already been forgotten. What was it exactly that Trump or Merkel said? Most of us, including the author of these lines, have to resort to a Google search to answer that question. And that’s too bad, because several items on...

Clean label: whether it’s “without preservatives" or “sugar-free”, smart marketing concepts focus on the information that consumers value.

Clean label – a global trend on the rise

Consumers are becoming more and more conscious about their behaviors and habits. The same goes for how they consume foods and beverages. As a result, drinks containing natural ingredients are in high demand around the globe – and the trend is rising. Consumers increasingly view certain additives as unhealthy or reject them for ethical reasons. Products bearing a clean label...

Outlook for 2018: What does the future hold for the dairy industry? And what kind of revenue will the most important product groups bring in?

Dairy industry: Exciting market speculations for 2018

The start of every year means people’s thoughts turn to the future of the economy. The dairy industry is no exception. What kind of revenue will the most important product groups bring in? And what lucrative opportunities will develop in milk processing? Dairy farmers around the world ask themselves these and many other questions each and every year.

Winds of change are blowing throughout the brewhouses of the largest country on the planet: Russian beer is finding increasing popularity.

The Russian beer scene is booming

Winds of change are blowing throughout the breweries and brewhouses of the largest country on the planet. Despite Russia’s prolonged economic problems, many new creative breweries with a wide range of remarkable local beers are popping up on the scene. And Russian beer is finding increasing popularity across Europe.

Alcoholic beverages and wines have always had a special status in designation law. But there may soon no longer be any exceptions.

Consumer information on wine bottle labels – EU seeks standardization

Alcoholic beverages and wines have always had a special status in designation law. This also applies to the exceptions regarding nutritional values and ingredients. But there may soon no longer be any exceptions. While breweries throughout the world have already agreed to print certain information on their labels, the EU Commission is now also considering standardizing the labeling of alcoholic...

One of the unusual brews: Pelicon Coffee Stout

Unusual brews that will really make you drop your jaw

Creative brewers are no longer scared of experimenting with truly outlandish ingredients. Whilst more tame refinements include the addition of pumpkin, chocolate and cold-brew coffee, the really unusual brews, such as those that use sheep’s heads, algae or octopus, offer truly adventurous flavor profiles.

Tips for homebrewers

7 top tips for homebrewers

To produce your own beer at home, it’s not just the right equipment that will make all the difference – you also need a good amount of expert knowledge and a dash of courage. These tips for homebrewers will make it virtually impossible for anything to go wrong.