Mineral water is increasingly becoming a political issue. A bitter dispute has been raging for months about what was previously...
Marketing and salespeople have long asked themselves: Are wine consumption habits related to the season and when are which wines consumed? And beyond that: Are there any recipes or blueprints for types of wine that people especially like to drink in summer — what we like to call summer wines?
Increasing awareness around a healthy lifestyle is leading to a growing market for non-alcoholic beverages. Even the brewing industry can feel the effects of the trend.
The beer market has been influenced by the craft beer movement of recent years, bringing taste and flavor increasingly into the spotlight for brewers around the world.
The summer drought of 2018 served as a poignant reminder of just how dependent the economy is on transport. We all can recall the headlines that warned us about the rapidly approaching shortage of beverages
Gin is one of the hottest segments in the spirits world. This category is growing in practically every important market around the world. Germany is part of this success story as well.
The German mineral water industry as an example of sustainability in action. It’s enough to spark conversations that last through...
Curiosity about new flavors with a splash of modern zeitgeist: Landbier and Kellerbier varieties move into the fast lane
Specialty beers are making waves on the German beer market. The Landbier and Kellerbier styles have joined lager as drinkers’ favorites. That shouldn’t come as a surprise: These styles of beer perfectly meld the current zeitgeist with drinkers’ desire to switch things up and taste something new. Beverages in this vein embody the concepts of local production, artisanship, tradition and a commitment to quality.
Food manufacturers are increasingly focusing on supply-chain management. The ever-increasing pressure within the market and consumers’ high expectations necessitate high-precision...