Matcha is a green tea powder that was originally used in Japanese tea ceremonies. However, this emerald powder has gradually been finding its way into various products in the food and beverage industry. Now numerous beverage producers are on the look-out for innovative, healthy beverage concepts, but the real question is whether it also has the potential to generate impressive...
Artificial intelligence (AI) is quickly finding its way into every corner of our professional and private lives. In most cases, we don’t even recognize AI when we encounter it. Whether on our phones, PCs and tablets or even in the production of the milk we drink, AI is almost always working in the background.
The latest figures from beverage industry associations and the German Statistical Office indicate a decline in beverage consumption among the country’s consumers. Overall, Germans drank approximately 750.9 liters of alcoholic, nonalcoholic, hot and homemade beverages in 2017. In looking at the statistics, however, it’s apparent that nonalcoholic drinks, in particular those considered healthy, bucked the trend and gained ground during...
The rapid development of technological achievements has brought such new technologies as virtual and augmented reality out of the experimental stage. The instant messaging service Snapchat, for instance, now offers large-scale augmented reality (AR) applications for amusement parks. Following Disney and Universal Studios, Six Flags has now become the latest operator to join the AR trend. The leisure industry is,...
The misconception that writer and philosopher Jean-Jacques Rousseau uttered the “back to nature” call is just as untrue as the urban legend that Captain Kirk said the words “Beam me up, Scotty” in the Star Trek series. Nonetheless, “back to nature” seems to be all the rage in the wine industry: Natural wine is making a comeback.
Allergies and intolerances to individual components of food products are currently on the rise. One of the most widespread food intolerances is lactose intolerance. Whether consumers actually suffer from food intolerance or allergies or are simply fans of lactose-free products makes little difference from a market perspective: These consumers will opt for such products because they believe them to be...
Plowing, harrowing, sowing and harvesting: Machines have been part and parcel of agriculture for a long time. Everything from tractors to GPS-guided combine harvesters is simply an essential part of rural life. Harvesting machines are also used in the winemaking industry, yet winelovers tend to block this from their minds. We prefer to imagine that our wine is produced using...
Herbs and spices can be found in practically every kitchen. After all, there are many dishes that benefit from their unmistakable and delicious flavor. And over the centuries, herbs and spices have been used as cures in traditional medicine. Because they’re such commonly used ingredients, it’s surprising that they haven’t made their way into the products produced by the non-alcoholic...
Online platforms are a regular feature of the modern brewing industry: A variety of beer apps enables consumers to archive, rate and buy just about any beer they want. These online offers are not only fun to use, they also serve as a valuable aid to beer lovers and brewers.
Digitalization is the revolution of our century. The changes that come with it have significant implications for the beverage industry as well. Whether Industry 4.0 in manufacturing or the Internet’s tremendous effect on consumer behavior, it’s a major challenge to exploit the possibilities of digitalization successfully. The opportunities are endless, but despite the availability of increasingly sophisticated tools, especially for...