Smart, customized and individual ways of addressing specific target groups offer excellent marketing potential for the beverage industry. Another plus: Targeted marketing creates an emotional bond with the target group, thus promoting long-term product loyalty.
Alcohol-free beers are in fashion, thanks to the international boom in fitness and health. The new varieties are often brewed with creative mixtures of hops and malt, so that they barely differ in taste from regular beers.
Within the food sector, the dairy industry plays a leading role when it comes to IT-based process management. Despite their complexity, the already extremely automated processes in this industry still don’t represent real “digitalization” – but the potential is there.
Employees at the Services Center in Trier responsible for the Moselle Valley have been testing the use of drones in spraying operations for viticulture for quite some time. Last year they had some very promising results. And trials are also being conducted in the Rheingau and Baden-Württemberg.
In New York, London and other trendy cities, people are now descending in droves on new hip “broth bars” and ordering a cup of bone broth to go. In Germany, the drinkable bone-broth snack trend has not yet really taken off. But there are some companies here already that are promoting and successfully marketing bone and meat broths as healthy...
When planning a marketing mix, no one can afford to skip the video portion these days. The popularity of videos stems in large part from the ever-growing use of mobile devices. Even online user behavior is changing as people log on more frequently, but for shorter amounts of time. Continuous consumption requires concise and easily digestible content. Videos on social...
Brexit is set to affect all economic sectors, and the dairy industry is no exception, as the UK’s exit from the EU will likely have a major impact. That is, unless those at the negotiating table begin to show signs of levelheadedness. However, at this stage that’s likely wishful thinking. After all, the EU is intent on setting a precedent...
Like in many other business sectors, logistics is a key issue in the wine industry. Wine logistics is both a cost factor and a business challenge and requires well-thought-out organization, the use of the latest technology, fleet solutions and complex IT systems at every level.
Given the growing popularity of unusual craft beers, more and more brewers are working together despite living in different countries. They are developing very exciting collaboration beers all over the world.
“If we don’t change the way we produce and use plastics, there will be more plastics than fish in our oceans by 2050,” warns Frans Timmermans, First Vice-President and EU Commissioner for Better Regulation, Interinstitutional Relations, the Rule of Law and the Charter of Fundamental Rights in the Juncker Commission.