drinktec

27 Jul, 2018

Digitalization: opportunities for marketing in the beverage industry

Digitalization is the revolution of our century. The changes that come with it have significant implications for the beverage industry as well. Whether Industry 4.0 in manufacturing or the Internet’s tremendous effect on consumer behavior, it’s a major challenge to exploit the possibilities of digitalization successfully. The opportunities are endless, but despite the availability of increasingly sophisticated tools, especially for...

Beer

23 Jul, 2018

No longer a vision, it’s reality: artificial intelligence in the brewing industry

As the digital revolution progresses, the brewing industry too is keen to analyze its processes, target customers in a more personalized manner and above all reduce costs. A few companies have already begun experimenting with artificial intelligence and met with some success.

Wine

13 Jul, 2018

Turning point for German wine: the new wine law

Wine is more than just an alcoholic beverage. It was even celebrated in the Bible, which made more than a thousand references to wine. The ancient Greeks and Romans praised the god of wine. Furthermore, wine has always been a managed asset. Proper designation would indicate where the wine originated, where the grapes were grown, who produced the wine as...

Several glasses with colorful softdrinks

Non-Alcoholic Beverages

10 Jul, 2018

Sugar tax on soft drinks: useful or a waste?

The United Kingdom has began levying a sugar tax on high-sugar soft drinks on April 6, 2018 – something which is paid by manufacturers and , as a rule, passed on to consumers. The tax has prompted numerous discussions surrounding sugar in beverages – and not just in Great Britain.

A woman working at her desk with a laptop, coffee, mobile and a note book

Beverage Marketing

3 Jul, 2018

Content marketing: communicating on equal terms – even in the beverage industry

Content marketing: Often used and widely heard, it practically seems to be almost a buzzword these days. But how many companies actually implement their content marketing in a structured and meaningful manner – by addressing customers through content rather than slogans? And to what extent can the beverage industry effectively benefit from it?

Dairies & Liquid Food

28 Jun, 2018

Resource efficiency as a strategy

Resource efficiency – this is what the food and beverage industry will be striving toward in the years ahead. According to Statista, the German food industry consumes well over 320,000 terajoules (TJ) of energy during processing. The figure for losses related to processing and distributing products is 18 million tons. And that’s not all. To produce raw materials for the...

A man who is working with his iPad and a coffee next to him

Beverage Marketing

19 Jun, 2018

Programmatic advertising shows real potential for the beverage industry

Advertising tailored to specific target groups holds the key to unlocking huge marketing potential for the beverage industry. Programmatic advertising is proving to be the tool around the world for effectively reducing the significant amounts of waste coverage seen in internet advertising. It does this by targeting specific audiences.

Beer

14 Jun, 2018

Brazilian beers: plenty of exciting brews to experience

Brazilian beers and the beer scene in general are full of great potential, with an abundance of new breweries, unusual beer specialties and plenty of new interesting ideas cropping up on the scene. But Brazilian brewers aren’t just looking at current trends in the US, they’re taking an example from the German beer culture in particular.

Three delicious looking burgers on a cutting board

Non-Alcoholic Beverages

7 Jun, 2018

Looking to the future: are insect drinks set to be the next big thing?

You certainly cannot accuse the non-alcoholic beverage industry of shunning innovation. Innovative sweetening concepts, beverage creations with superfruits or superseeds and new color concepts – there is innovation everywhere you look. Nevertheless, the question arises: Is this innovative enough or could innovation reach new levels in the future? Perhaps in the form of insect drinks?

cross-industry

30 May, 2018

Promotions give consumers that needed incentive

Sales of dairy drinks are booming. Between December 2016 and November 2017, sales grew by 7.4 percent, reports the Düsseldorf-based Information Resources GmbH. This number does, however, include the increasingly popular plant-based alternatives. The use of sales promotions on the retail end also significantly contributed to the result.

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