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Non-alcoholic beer as a lifestyle product

Non-alcoholic beer as a lifestyle product

Alcohol-free beers are in fashion, thanks to the international boom in fitness and health. The new varieties are often brewed with creative mixtures of hops and malt, so that they barely differ in taste from regular beers.

Industry 4.0: digitalization in the dairy industry

Industry 4.0: digitalization in the dairy industry

Within the food sector, the dairy industry plays a leading role when it comes to IT-based process management. Despite their complexity, the already extremely automated processes in this industry still don’t represent real “digitalization” – but the potential is there.

Drones: winegrowers' airborne assistants

Drones: winegrowers’ airborne assistants

Employees at the Services Center in Trier responsible for the Moselle Valley have been testing the use of drones in spraying operations for viticulture for quite some time. Last year they had some very promising results. And trials are also being conducted in the Rheingau and Baden-Württemberg.

Lights, camera, action! Videos from the beverage industry on social media

Lights, camera, action! Videos from the beverage industry on social media

When planning a marketing mix, no one can afford to skip the video portion these days. The popularity of videos stems in large part from the ever-growing use of mobile devices. Even online user behavior is changing as people log on more frequently, but for shorter amounts of time. Continuous consumption requires concise and easily digestible content. Videos on social...

Wine logistics: Today, organization and timing are paramount

Wine logistics: Today, organization and timing are paramount

Like in many other business sectors, logistics is a key issue in the wine industry. Wine logistics is both a cost factor and a business challenge and requires well-thought-out organization, the use of the latest technology, fleet solutions and complex IT systems at every level.

Plastics: Where do bottles end up?

Plastics: Where do bottles end up?

“If we don’t change the way we produce and use plastics, there will be more plastics than fish in our oceans by 2050,” warns Frans Timmermans, First Vice-President and EU Commissioner for Better Regulation, Interinstitutional Relations, the Rule of Law and the Charter of Fundamental Rights in the Juncker Commission.