Plowing, harrowing, sowing and harvesting: Machines have been part and parcel of agriculture for a long time. Everything from tractors to GPS-guided combine harvesters is simply an essential part of rural life. Harvesting machines are also used in the winemaking industry, yet winelovers tend to block this from their minds. We prefer to imagine that our wine is produced using...
Herbs and spices can be found in practically every kitchen. After all, there are many dishes that benefit from their unmistakable and delicious flavor. And over the centuries, herbs and spices have been used as cures in traditional medicine. Because they’re such commonly used ingredients, it’s surprising that they haven’t made their way into the products produced by the non-alcoholic...
Online platforms are a regular feature of the modern brewing industry: A variety of beer apps enables consumers to archive, rate and buy just about any beer they want. These online offers are not only fun to use, they also serve as a valuable aid to beer lovers and brewers.
Digitalization is the revolution of our century. The changes that come with it have significant implications for the beverage industry as well. Whether Industry 4.0 in manufacturing or the Internet’s tremendous effect on consumer behavior, it’s a major challenge to exploit the possibilities of digitalization successfully. The opportunities are endless, but despite the availability of increasingly sophisticated tools, especially for...
As the digital revolution progresses, the brewing industry too is keen to analyze its processes, target customers in a more personalized manner and above all reduce costs. A few companies have already begun experimenting with artificial intelligence and met with some success.
Wine is more than just an alcoholic beverage. It was even celebrated in the Bible, which made more than a thousand references to wine. The ancient Greeks and Romans praised the god of wine. Furthermore, wine has always been a managed asset. Proper designation would indicate where the wine originated, where the grapes were grown, who produced the wine as...
The United Kingdom has began levying a sugar tax on high-sugar soft drinks on April 6, 2018 – something which is paid by manufacturers and , as a rule, passed on to consumers. The tax has prompted numerous discussions surrounding sugar in beverages – and not just in Great Britain.
Content marketing: Often used and widely heard, it practically seems to be almost a buzzword these days. But how many companies actually implement their content marketing in a structured and meaningful manner – by addressing customers through content rather than slogans? And to what extent can the beverage industry effectively benefit from it?
Resource efficiency – this is what the food and beverage industry will be striving toward in the years ahead. According to Statista, the German food industry consumes well over 320,000 terajoules (TJ) of energy during processing. The figure for losses related to processing and distributing products is 18 million tons. And that’s not all. To produce raw materials for the...
Advertising tailored to specific target groups holds the key to unlocking huge marketing potential for the beverage industry. Programmatic advertising is proving to be the tool around the world for effectively reducing the significant amounts of waste coverage seen in internet advertising. It does this by targeting specific audiences.