Gin is one of the absolute boom segments among the spirits.

No end to the gin boom

Gin is one of the hottest segments in the spirits world. This category is growing in practically every important market around the world. Germany is part of this success story as well.

Curiosity about new flavors with a splash of modern zeitgeist: Landbier and Kellerbier varieties move into the fast lane

Specialty beers are making waves on the German beer market. The Landbier and Kellerbier styles have joined lager as drinkers’ favorites. That shouldn’t come as a surprise: These styles of beer perfectly meld the current zeitgeist with drinkers’ desire to switch things up and taste something new. Beverages in this vein embody the concepts of local production, artisanship, tradition and a commitment to quality.

Organic wine: What does the market offer and what do consumers want?

Organic wine seems to be a major trend – but a closer look reveals something else: Organic wine is still a niche! Organic wine-growing areas account for just under six percent of global vineyards. The share is somewhat higher in Germany – at 7.5 percent – but even here, organic wine has a downside.

Bottling on demand: are personalized beverages a sure-fire hit?

These days, pretty much everything we need in life can be easily ordered from the comfort of our homes or even from our phones while we’re out running errands. Online marketplaces are popping up left, right and center. The supply process could hardly get any easier. Yet all too often the wide range of products available no longer seems to be enough for consumers.

beer mixed drinks in a glass

Mixed beer drinks really in the fast lane

Mint Radler, cola beer and lime-flavored wheat beer: Breweries are reaching new target groups with low-alcohol mixed beer drinks. Mixtures with daring fruit combinations promise a hefty surge in revenue...