Featured post: Digitalization has significantly changed our lives. That doesn’t change the fact that we need to keep eating and drinking – but will the food and drink of tomorrow be digital? Instead of buying food at the supermarket, will we print it out at home?
The real and virtual worlds are becoming more and more interwoven. In the beverage industry, a network of machines is bringing the Fourth Industrial Revolution, or Industry 4.0, to life – and having a dramatic effect on production and consumption processes in the alcohol-free beverage industry.
Economical business: The term “efficiency culture” is important when it comes to optimizing work and production processes within a company. This applies to the business economy, to wine cellars of all sizes, and to agricultural wine farms, wine estates and cooperatives. Industry 4.0 provides an opportunity to streamline work processes with networked machines.
Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are for marketing. This line of thinking sees technology within a company not just as a useful tool, but as a real partner within the equation. And this also holds true for the beverage industry.
Competitions and championships are established events on drinktec’s calendar of activities. The best of the best are competing in a range of disciplines again this year: There’s the “European Beer Star” for the most innovative beer products. Promising solutions in beverage marketing are being honored with the “World Beverage Innovation Awards”. Now wine enthusiasts have something new to look forward...
Globalization undoubtedly has its merits. However, it can also lead to customers shifting from brand to brand when faced with a mountain of standardized and interchangeable products. This is why, at the moment, terms like “locally made”, “regional origin” and sustainability are so popular. It’s time for marketers in the beverage industry to take notice of their consumer’s longing for...
Energy efficiency is becoming a strategic issue for breweries across the world. With the right systems and installations, brewers can use green manufacturing processes while reducing costs. Products embodying this new approach will be available at the upcoming drinktec trade fair.
Sustainability – a key term that is essential when we speak to our customers. It is also something that a large number of consumers now take into account when purchasing goods. Now is the time for the non-alcoholic beverage industry to see sustainability as a major success factor.
By its nature, wine contains a good bit of energy from the sun. At the same time, producing and transporting it requires a great deal of conventional energy. For years, wine producers have been striving for sustainability and attempting to put cost-saving solutions into practice.
All around the world, the production, trade and consumption of wine is growing. This trend for wine trade can mainly be attributed to the further liberalization of trade and certain international agreements. New wine exporters are popping up all the time on both sides of the Pacific, which is great news for SIMEI@drinktec exhibitors. After all, these various producer countries...