Drinking herbs and spices: Turmeric, basil and lavender create a real taste sensation
Herbs and spices can be found in practically every kitchen. After all, there are many dishes that benefit from their...
Beer apps: fun and value in one
Online platforms are a regular feature of the modern brewing industry: A variety of beer apps enables consumers to archive,...
Digitalization: opportunities for marketing in the beverage industry
Digitalization is the revolution of our century. The changes that come with it have significant implications for the beverage industry...
No longer a vision, it’s reality: artificial intelligence in the brewing industry
As the digital revolution progresses, the brewing industry too is keen to analyze its processes, target customers in a more...
Turning point for German wine: the new wine law
Wine is more than just an alcoholic beverage. It was even celebrated in the Bible, which made more than a...
Sugar tax on soft drinks: useful or a waste?
The United Kingdom has began levying a sugar tax on high-sugar soft drinks on April 6, 2018 – something which...
Content marketing: communicating on equal terms – even in the beverage industry
Content marketing: Often used and widely heard, it practically seems to be almost a buzzword these days. But how many...
Resource efficiency as a strategy
Resource efficiency – this is what the food and beverage industry will be striving toward in the years ahead. According...
Programmatic advertising shows real potential for the beverage industry
Advertising tailored to specific target groups holds the key to unlocking huge marketing potential for the beverage industry. Programmatic advertising...