Marketing: Beverage industry trends set to take shape in 2019
Tools and technologies are transforming just as rapidly as customer requirements and needs. In the process, trends and hype appear...
Tools and technologies are transforming just as rapidly as customer requirements and needs. In the process, trends and hype appear...
Brewers intend to reverse declining pilsner sales by offering a variety of individual tastes. To attract new target groups, international...
For many years, if you wanted to grow wine on steep slopes, you had to do everything by hand without...
The “right” production-planning system (PPS) can create a sharp competitive edge for production companies. It has a direct impact on...
More and more consumers have been leaning harder toward sustainability in their purchasing decisions. The trend is unstoppable, and one...
Once upon a time, wooden barrels were simply cheap ways to transport goods. Today, creative brewers let their beers age...
The beverage industry is facing huge challenges while also seeing itself confronted by a large number of issues. One of...
“Product personalization is an important trend. We will see more and more of it in the future,” says Dr. Jens...
As one of the most innovative hot beverages, mulled wine – or Glühwein, as it is called in German –...