Winemakers have been preoccupied with the storage of wine since time immemorial: In earlier times, people transported and kept the precious liquid in more or less suitable containers, – such as earthenware jugs, amphorae or leather sacks. Those who had the means opted for wooden barrels, which were more durable and also better to transport than fragile jugs. Today, barrique...
Featured post: Those days of spilling a drink on yourself or having a bee buzz right into your favorite beverage are now a thing of the past. These are just two of the many advantages offered by the new resealable system for drink cans that XOLUTION will introduce to a specialist audience for the first time at drinktec 2017, in...
The extensive needs and wishes of today’s consumers are reflected in the huge variety of dairy products that are available. Some segments are particularly successful: Lactose-free and lactose-reduced products, for example, are becoming increasingly popular. Not surprising, considering that around one in seven people in Germany suffers from lactose intolerance.
In the food and beverage industry, products offering customers that “healthy edge” are both sales drivers and motors for innovation. The success of these products depends entirely on whether customers see them as effective and natural. Cleverly communicating a product’s health benefits and its additives to the consumer raises a number of challenges.
Declining beer consumption in western industrial countries has tightened the markets for brewers. But modern marketing solutions can help boost sales, and visitors to the upcoming drinktec will discover the latest concepts.
Featured post: In a competitive market, the desire to create stand-out, individual packaging options continues to drive the packaging choice made by many beverage producers. This has never been more true than in the non-alcoholic beverage sector, as manufacturers look to the can to communicate messages around premiumization and health through their packaging.
Unrestrained beer creations such as Wuida Hund, beers brewed with plums and raisins, or original beers made by women who are mixing up what used to be the domain of men: The craft beer scene is vibrant and growing increasingly popular. According to the German Brewers Federation, 1,408 brewers currently produce their creations in Germany; that’s 100 more than just...
Everyone loves a good story, whether it’s from a book, a proverb or a film. Good stories leave their mark, they linger on in our minds, and they’re shared with others. That’s why good storytelling works independently of channels – the triggered emotion is what’s important.
drinktec, the World’s Leading Trade Fair for the Beverage and Liquid-Food Industry, takes visitor service to a new level: the online Solution Directory and Innovation Guide tools help visitors find solutions and novelties quickly and efficiently. Exhibitors also profit from these digital tools by raising their visibility and making them easier to find. The Solution Directory and the Innovation Guide...
Product safety is a key issue for breweries. At the upcoming drinktec, visitors can find out what today’s brewing industry needs to do and which technical innovations will be helpful in meeting those challenges.