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drinktec Blog

News for the Beverage and Liquid Food Industry

Marketing: Beverage industry trends set to take shape in 2019

Beverage Marketing

February 6, 2019

 by Andra Gerhards · Published February 6, 2019

Marketing: Beverage industry trends set to take shape in 2019

Tools and technologies are transforming just as rapidly as customer requirements and needs. In the process, trends and hype appear...

New pilsner generation makes a splash

Beer

February 6, 2019

 by Mareike Hasenbeck · Published February 6, 2019

New pilsner generation makes a splash

Brewers intend to reverse declining pilsner sales by offering a variety of individual tastes. To attract new target groups, international...

Winegrowing technique saved by innovation

Wine

January 30, 2019

 by Dr. Hermann Pilz · Published January 30, 2019 · Last modified March 12, 2019

Winegrowing technique saved by innovation

For many years, if you wanted to grow wine on steep slopes, you had to do everything by hand without...

Production planning – squaring the circle

Dairies & Liquid Food

January 28, 2019

 by Roland Sossna · Published January 28, 2019

Production planning – squaring the circle

The “right” production-planning system (PPS) can create a sharp competitive edge for production companies. It has a direct impact on...

Plastic, the sustainable packaging – innovative solutions unwrap a competitive boost

Non-Alcoholic Beverages

January 3, 2019

 by Friederike Arndt · Published January 3, 2019

Plastic, the sustainable packaging – innovative solutions unwrap a competitive boost

More and more consumers have been leaning harder toward sustainability in their purchasing decisions. The trend is unstoppable, and one...

Barrel aging: the global trend in brewing

Beer

December 27, 2018

 by Mareike Hasenbeck · Published December 27, 2018

Barrel aging: the global trend in brewing

Once upon a time, wooden barrels were simply cheap ways to transport goods. Today, creative brewers let their beers age...

Blockchain moving to the forefront

Beverage Marketing

December 21, 2018

 by Andra Gerhards · Published December 21, 2018 · Last modified January 4, 2019

Blockchain moving to the forefront

The beverage industry is facing huge challenges while also seeing itself confronted by a large number of issues. One of...

Personalized beverages: a must for the entire industry in the future?

Non-Alcoholic Beverages

December 11, 2018

 by Friederike Arndt · Published December 11, 2018 · Last modified December 20, 2018

Personalized beverages: a must for the entire industry in the future?

“Product personalization is an important trend. We will see more and more of it in the future,” says Dr. Jens...

Mulled wine market: more innovative than ever

Wine

November 29, 2018

 by Dr. Hermann Pilz · Published November 29, 2018 · Last modified March 12, 2019

Mulled wine market: more innovative than ever

As one of the most innovative hot beverages, mulled wine – or Glühwein, as it is called in German –...

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