Content marketing: communicating on equal terms – even in the beverage industry
Content marketing: Often used and widely heard, it practically seems to be almost a buzzword these days. But how many...
Resource efficiency as a strategy
Resource efficiency – this is what the food and beverage industry will be striving toward in the years ahead. According...
Programmatic advertising shows real potential for the beverage industry
Advertising tailored to specific target groups holds the key to unlocking huge marketing potential for the beverage industry. Programmatic advertising...
Brazilian beers: plenty of exciting brews to experience
Brazilian beers and the beer scene in general are full of great potential, with an abundance of new breweries, unusual...
Looking to the future: are insect drinks set to be the next big thing?
You certainly cannot accuse the non-alcoholic beverage industry of shunning innovation. Innovative sweetening concepts, beverage creations with superfruits or superseeds...
Promotions give consumers that needed incentive
Sales of dairy drinks are booming. Between December 2016 and November 2017, sales grew by 7.4 percent, reports the Düsseldorf-based Information...
Beer cocktails: new taste sensations for cocktail fans
Fruity, fresh and light: Experimental mixologists are discovering that creative beers and amber nectars can be the perfect ingredient for...
Wine goes digital: Potential in the wine sector
Everyone is talking about digitization. Even though the term digital is used so frequently, it means something different to everyone....
The future of the beverage industry: Flexibility as a competitive factor
Highly efficient technology that adapts to new conditions and customers’ wishes simply and quickly – this is what the non-alcoholic...