In the food and beverage industry, products offering customers that “healthy edge” are both sales drivers and motors for innovation. The success of these products depends entirely on whether customers see them as effective and natural. Cleverly communicating a product’s health benefits and its additives to the consumer raises a number of challenges.
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Declining beer consumption in western industrial countries has tightened the markets for brewers. But modern marketing solutions can help boost sales, and visitors to the upcoming drinktec will discover the latest concepts.
Featured post: In a competitive market, the desire to create stand-out, individual packaging options continues to drive the packaging choice made by many beverage producers. This has never been more true than in the non-alcoholic beverage sector, as manufacturers look to the can to communicate messages around premiumization and health through their packaging.
Unrestrained beer creations such as Wuida Hund, beers brewed with plums and raisins, or original beers made by women who are mixing up what used to be the domain of men: The craft beer scene is vibrant and growing increasingly popular. According to the German Brewers Federation, 1,408 brewers currently produce their creations in Germany; that’s 100 more than just...
Everyone loves a good story, whether it’s from a book, a proverb or a film. Good stories leave their mark, they linger on in our minds, and they’re shared with others. That’s why good storytelling works independently of channels – the triggered emotion is what’s important.
drinktec, the World’s Leading Trade Fair for the Beverage and Liquid-Food Industry, takes visitor service to a new level: the online Solution Directory and Innovation Guide tools help visitors find solutions and novelties quickly and efficiently. Exhibitors also profit from these digital tools by raising their visibility and making them easier to find. The Solution Directory and the Innovation Guide...
Product safety is a key issue for breweries. At the upcoming drinktec, visitors can find out what today’s brewing industry needs to do and which technical innovations will be helpful in meeting those challenges.
Trust is good, but control is better. It does, however, apply particularly well to food and beverages: After all, the temptation to cheat looms large with manufacturers. When it comes to wine, inspections ensure the favorite drink of Bacchus complies with regulations.
Demand for sensitive beverages, such as fruit juices, isotonic drinks and milk mix products, is on the rise. More and more sensitive drinks are being filled into PET bottles, which weigh a lot less than glass bottles. No matter the container, product safety remains the top priority.
Even people who don’t give much thought to brands will tend to fall back on familiar names when they travel abroad. Why? Because consumers instinctively feel they can trust the brand name beverages and packaging they know.