Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are for marketing. This line of thinking sees technology within a...
Competitions and championships are established events on drinktec’s calendar of activities. The best of the best are competing in a range of disciplines again this year: There’s the “European Beer...
Globalization undoubtedly has its merits. However, it can also lead to customers shifting from brand to brand when faced with a mountain of standardized and interchangeable products. This is why,...
Energy efficiency is becoming a strategic issue for breweries across the world. With the right systems and installations, brewers can use green manufacturing processes while reducing costs. Products embodying this...
Sustainability – a key term that is essential when we speak to our customers. It is also something that a large number of consumers now take into account when purchasing...
By its nature, wine contains a good bit of energy from the sun. At the same time, producing and transporting it requires a great deal of conventional energy. For years,...
All around the world, the production, trade and consumption of wine is growing. This trend for wine trade can mainly be attributed to the further liberalization of trade and certain...
An increasing number of companies are adopting measures to save energy. In their efforts, these companies focus on protecting the environment and reducing costs. Whereas converting to an energy-saving system...
The drinktec blog regularly presents the coolest newcomer on the craft beer scene. This time we feature Cerevisium, the innovative Freising-based start-up that is currently sharing its unique specialty beer...
Their ubiquity and popularity make social networks the perfect place for marketing as there’s an option to engage with users. This is particularly true for the B2B sector. Social media...
Valves are part of the daily work of every dairy. And anyone who deals with valves on an everyday basis knows that the devil is in the detail – because...
We hear more and more about bioplastics these days. But what exactly does this term mean? How much information do consumers already have about using bioplastics? And what benefits can...
The program at this year’s drinktec is broader than ever before, with forums, symposiums, conferences, competitions, special events, tastings and much, much more on offer. The combination of the events...
Reusable bottles have a decisive advantage compared to single-use bottles: They create less waste and help protect the environment. They are, however, often more expensive and are rarely sold in...
We’ve all heard of creative brands like Craftwerk Brewing, Ratsherrn, and Brauerei im Eiswerk, but what most beer connoisseurs don’t realize is that these are in fact another face of...