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Food and beverage industry: Cleverly communicating a product’s health benefits and its additives to the consumer raises a number of challenges.

Themed Week Marketing: Demystifying the world of additives

In the food and beverage industry, products offering customers that “healthy edge” are both sales drivers and motors for innovation. The success of these products depends entirely on whether customers see them as effective and natural. Cleverly communicating a product’s health benefits and its additives to the consumer raises a number of challenges.

Many cans

Canning: beyond beer

Featured post: In a competitive market, the desire to create stand-out, individual packaging options continues to drive the packaging choice made by many beverage producers. This has never been more true than in the non-alcoholic beverage sector, as manufacturers look to the can to communicate messages around premiumization and health through their packaging.

Craft beer boom: beer varieties as diverse as their makers

Craft beer boom: beer varieties as diverse as their makers

Unrestrained beer creations such as Wuida Hund, beers brewed with plums and raisins, or original beers made by women who are mixing up what used to be the domain of men: The craft beer scene is vibrant and growing increasingly popular. According to the German Brewers Federation, 1,408 brewers currently produce their creations in Germany; that’s 100 more than just...

Solution Directory and Innovation Guide: Smart orientation at drinktec

Solution Directory and Innovation Guide: Smart orientation at drinktec

drinktec, the World’s Leading Trade Fair for the Beverage and Liquid-Food Industry,  takes visitor service to a new level: the online Solution Directory and Innovation Guide tools help visitors find solutions and novelties quickly and efficiently. Exhibitors also profit from these digital tools by raising their visibility and making them easier to find. The Solution Directory and the Innovation Guide...

Wine bottles art

Themed week Product Safety: Wine – inspections are a must

Trust is good, but control is better. It does, however, apply particularly well to food and beverages: After all, the temptation to cheat looms large with manufacturers. When it comes to wine, inspections ensure the favorite drink of Bacchus complies with regulations.