Solution Directory and Innovation Guide: Smart orientation at drinktec

Solution Directory and Innovation Guide: Smart orientation at drinktec
© Messe München GmbH

drinktec, the World’s Leading Trade Fair for the Beverage and Liquid-Food Industry,  takes visitor service to a new level: the online Solution Directory and Innovation Guide tools help visitors find solutions and novelties quickly and efficiently. Exhibitors also profit from these digital tools by raising their visibility and making them easier to find. The Solution Directory and the Innovation Guide were developed by the German Food Processing and Packaging Machinery Association, which falls under the VDMA (German Engineering Association) umbrella. The Solution Directory and the Innovation Guide are the first of their kind in this sector.

The Solution Directory: Take the direct route to the right exhibitor

With its numerous exhibition sections and SIMEI’s wine technology offerings, drinktec covers the beverage and liquid-food industry’s entire portfolio. Given such an overwhelming range of options, it can be difficult to find a suitable solution for business-specific challenges. But help is at hand with the new Solution Directory. Instead of itemizing products individually, the tool currently bundles over 750 exhibitors’ solutions, products and services covering over 50 different topics – and even more new entries are expected. Here you will find themes such as “Easier, more flexible product change”, “Saving on packaging material” or “Free of ingredients”, which address problems within complex projects in a targeted, solution-oriented way. The Solution Directory allows exhibitors to connect directly with visitors seeking solutions for their applications.

The Innovation Guide: The latest innovations at a glance

Looking for innovations? Then the Innovation Guide is just for you! Part of the drinktec app, it has been designed specifically to find novelties. Users can already check where to find innovations before the trade fair opens. Because the Innovation Guide is activated on users’ smartphones on site, drinktec app users can access detailed information on over 320 innovations once they have arrived at the fair. For those of you looking for inspiration, just follow the innovation paths on the virtual map of the halls and experience the novelties live at the booth.

The full potential of what the fair has to offer – right at your fingertips

The two digital mobile visitor services provide both visitors and exhibitors with value added. Exhibitors become more visible to visitors through entries in the Solution Directory and the Innovation Guide. On the other hand, in addition to the list of exhibitors, the two innovative orientation aids make it easy for visitors to look for solutions and innovations.

drinktec Blog-Team

The drinktec team writes reports on everything to do with drinktec and gives insights into what is going on behind the scenes of the trade fair.