In many cases, consumers decide whether or not to purchase a product based on the brand. But that does not completely apply to the world of wine. That is because many consumers are not familiar with wine brands. The decision to buy is often based on other criteria.
An item’s dressing and packaging are essential for product marketing, and labeling plays a central role. It must meet many more requirements than it would appear at first sight.
They say that even water has taste, so given the more than 500 known aromas, can wine be any different? The question is, what do we taste, where does taste come from, and how do wine aromas differ from one another?
“Maréchal Foch”, “Regent”, “Solaris”: Perhaps you’ve heard of them or maybe even given them a try? These unusual names denote fungus-resistant grape varieties, affectionately nicknamed PIWIs. They are more abundant than many people would think and have many advantages over traditional grape varieties. Despite this they remain largely unknown on the market.
There are only three countries in the world with wine markets that are larger than that of Germany: the US, France and Italy. All three countries have significant winemaking industries. However, in contrast to Germany, the populations of those countries prefer to drink domestic wines. The French and the Italians in particular are very patriotic when it comes to wine...
From the cultivation and upkeep of vines, to harvesting and processing, right through to the bottling and storage of wine—there is still a great deal of manual work involved in viticulture and wine production today. But even here technology is being put to use, increasing the efficiency of processes and saving time. Numerous exhibitors will be attending SIMEI@drinktec in Munich,...
Merely keeping bottles sealed? That was yesterday! Now closures for wine bottles have to meet more stringent requirements. Are we on the road to “smart” closures?
The old mariners’ drink is far more than just an ingredient in cocktails or grog: More and more aficionados are discovering this distillate of sugarcane as a new and premium delicacy, which is best taken neat—not only in Mojitos and Cuba Libres!
Straight or in a cocktail, the enormous selection and variety of flavors has furthered the success of the juniper-based spirit to such an extent that it has become more than just the summer’s trendiest tipple. It would be impossible to imagine a bar without gin, with creative keeps forever coming up with new ways to mix it.
With this famous catchphrase of James Bond, we welcome you to Part III of our mini series on beverage bloggers. We´ve already introduced you to the wine and beer bloggers. Now we turn to spirits. These bloggers test, mix and also make hard liquor. And they do it with great skill and expertise. www.cocktailenthusiast.com Who are the bloggers? A...