Long decried as cheap booze, vermouth has now rid itself of its negative image and is well on its way to taking bars, and eventually households too, by storm. Manufacturers and distributors see good opportunities for strong growth, especially in the premium segment.
Cider is experiencing growth all around the world and is increasingly becoming a true international beverage. One of the industry’s strengths is its flair for innovation, made clear at this year’s Global Cider Forum in Frankfurt.
Non-alcoholic wines and related beverages based on dealcoholized wines, usually bottled in carbonated form, are an exciting new trend in the innovative beverages market.
As a material, glass has been used for thousands of years. Its benefits were recognized early on, be it in the form of beverage or storage receptacles or even as glass panes for the first windows installed in Roman villas.
Marketing and salespeople have long asked themselves: Are wine consumption habits related to the season and when are which wines consumed? And beyond that: Are there any recipes or blueprints for types of wine that people especially like to drink in summer — what we like to call summer wines?
Organic wine seems to be a major trend – but a closer look reveals something else: Organic wine is still a niche! Organic wine-growing areas account for just under six percent of global vineyards. The share is somewhat higher in Germany – at 7.5 percent – but even here, organic wine has a downside.
How does weather affect wine consumption? Is the premium product trend impacting wine? Who buys wine in Germany and where do they prefer to shop for it? As with many other consumer goods, developments in the consumption and sale of wine are raising questions.
Consumption of sparkling wines is booming worldwide. They now account for some ten percent of total global wine sales –...
For many years, if you wanted to grow wine on steep slopes, you had to do everything by hand without...