More international, more innovative and with the highest participation numbers yet – cooperation between drinktec and SIMEI reveals that both trade fairs are stronger together. The two fairs have set the agenda for years to come, created synergies and brought decision-makers from around the world together in Munich.
Whether it’s Champagne, Crémant, Prosecco, Asti Spumante or Cava from Spain’s Penedès region, one thing is certain: The market for sparkling wine is booming. More than two billion bottles of sparkling wine, the official name for the category, are sold worldwide each year.
Valuing health, fitness and a healthy diet doesn’t mean that you can’t enjoy fine wine. After all, there is a growing trend toward light wines with less alcohol. So even health-conscious wine lovers can treat themselves to the occasional glass. A light, fruity wine in particular – served chilled, of course – has been very popular, especially on a hot...
Even James Bond knew that errors could be deadly when it comes to wine: A true Brit would never have ordered red wine with fish! That’s how enemy agent Grant (“From Russia with Love”) gave himself away – making that the last meal of his life. A good knowledge of wine can be helpful even outside the movies.
Winemakers have been preoccupied with the storage of wine since time immemorial: In earlier times, people transported and kept the precious liquid in more or less suitable containers, – such as earthenware jugs, amphorae or leather sacks. Those who had the means opted for wooden barrels, which were more durable and also better to transport than fragile jugs. Today, barrique...
Trust is good, but control is better. It does, however, apply particularly well to food and beverages: After all, the temptation to cheat looms large with manufacturers. When it comes to wine, inspections ensure the favorite drink of Bacchus complies with regulations.
Economical business: The term “efficiency culture” is important when it comes to optimizing work and production processes within a company. This applies to the business economy, to wine cellars of all sizes, and to agricultural wine farms, wine estates and cooperatives. Industry 4.0 provides an opportunity to streamline work processes with networked machines.
By its nature, wine contains a good bit of energy from the sun. At the same time, producing and transporting it requires a great deal of conventional energy. For years, wine producers have been striving for sustainability and attempting to put cost-saving solutions into practice.
All around the world, the production, trade and consumption of wine is growing. This trend for wine trade can mainly be attributed to the further liberalization of trade and certain international agreements. New wine exporters are popping up all the time on both sides of the Pacific, which is great news for SIMEI@drinktec exhibitors. After all, these various producer countries...
In many cases, consumers decide whether or not to purchase a product based on the brand. But that does not completely apply to the world of wine. That is because many consumers are not familiar with wine brands. The decision to buy is often based on other criteria.