Companies like to gaze into their crystal balls at the start of every new year and 2018 is no different. This year, the questions concern the challenges faced by the nonalcoholic beverage industry as well as the directions and trends that will have a particular impact on market developments in 2018. The market intelligence agency Mintel has identified five trends...
No other drink container has seen as many ups and downs in Germany as the can. But now it’s time for a renaissance.
The consumer preference for natural, regional and healthy products has long been recognized by the non-alcoholic beverage industry. At the same time, food engineers are showing a special interest in new taste experiences – especially those that come with a real surprise.
Color and style advice has long been standard for the right clothing, cosmetics and even for hotels, apartments and gardens. It is relatively less recognized that forward-looking beverage concepts should also adopt an appropriate color palette.
In the food and beverage industry, products offering customers that “healthy edge” are both sales drivers and motors for innovation. The success of these products depends entirely on whether customers see them as effective and natural. Cleverly communicating a product’s health benefits and its additives to the consumer raises a number of challenges.
Featured post: In a competitive market, the desire to create stand-out, individual packaging options continues to drive the packaging choice made by many beverage producers. This has never been more true than in the non-alcoholic beverage sector, as manufacturers look to the can to communicate messages around premiumization and health through their packaging.
Demand for sensitive beverages, such as fruit juices, isotonic drinks and milk mix products, is on the rise. More and more sensitive drinks are being filled into PET bottles, which weigh a lot less than glass bottles. No matter the container, product safety remains the top priority.
The real and virtual worlds are becoming more and more interwoven. In the beverage industry, a network of machines is bringing the Fourth Industrial Revolution, or Industry 4.0, to life – and having a dramatic effect on production and consumption processes in the alcohol-free beverage industry.
Sustainability – a key term that is essential when we speak to our customers. It is also something that a large number of consumers now take into account when purchasing goods. Now is the time for the non-alcoholic beverage industry to see sustainability as a major success factor.
We hear more and more about bioplastics these days. But what exactly does this term mean? How much information do consumers already have about using bioplastics? And what benefits can the beverage packaging industry leverage from bioplastics today?