The good old can: adaptable and timeless
No other drink container has seen as many ups and downs in Germany as the can. But now it’s time for a renaissance.
Category: Non-Alcoholic Beverages
Curiosity creates new markets and products
The consumer preference for natural, regional and healthy products has long been recognized by the non-alcoholic beverage industry. At the same time, food engineers are showing a special interest in new taste experiences – especially those that come with a real surprise.
Color concepts for beverages: Appealing to both the eyes and the taste buds
Color and style advice has long been standard for the right clothing, cosmetics and even for hotels, apartments and gardens. It is relatively less recognized that forward-looking beverage concepts should also adopt an appropriate color palette.
Themed Week Marketing: Demystifying the world of additives
In the food and beverage industry, products offering customers that “healthy edge” are both sales drivers and motors for innovation. The success of these products depends entirely on whether customers see them as effective and natural. Cleverly communicating a product’s health benefits and its additives to the consumer raises a number of challenges.
Canning: beyond beer
Featured post: In a competitive market, the desire to create stand-out, individual packaging options continues to drive the packaging choice made by many beverage producers. This has never been more true than in the non-alcoholic beverage sector, as manufacturers look to the can to communicate messages around premiumization and health through their packaging.
Themed week Product Safety: Aseptic cold filling meets consumer demand
Demand for sensitive beverages, such as fruit juices, isotonic drinks and milk mix products, is on the rise. More and more sensitive drinks are being filled into PET bottles, which weigh a lot less than glass bottles. No matter the container, product safety remains the top priority.
Themed Week Process Optimization: Communication between machines – An opportunity for the alcohol-free beverage industry?
The real and virtual worlds are becoming more and more interwoven. In the beverage industry, a network of machines is bringing the Fourth Industrial Revolution, or Industry 4.0, to life – and having a dramatic effect on production and consumption processes in the alcohol-free beverage industry.
Themed Week Energy Efficiency: Non-alcoholic beverages: Consumers want sustainability
Sustainability – a key term that is essential when we speak to our customers. It is also something that a large number of consumers now take into account when purchasing goods. Now is the time for the non-alcoholic beverage industry to see sustainability as a major success factor.
Are bioplastics the future?
We hear more and more about bioplastics these days. But what exactly does this term mean? How much information do consumers already have about using bioplastics? And what benefits can the beverage packaging industry leverage from bioplastics today?
Themed Week Flexibility: Think outside the box and stay on the ball – packaging opens up opportunities
Every single day, billions of people around the world buy consumer goods and food. The majority of these purchases come in some form of packaging. Beyond protecting its contents, packaging has also come to be an important tool for marketing and branding, given its important function of conveying messages to the consumers. Even when it comes to soft drinks, a...