News for the Beverage and Liquid Food Industry
There was a conflict of interests between the priorities of the public health system and the objective of profit-oriented companies to sell more alcohol. A paradigm shift was needed – toward a culture of responsible drinking, or smart drinking, for those who choose to drink.
Soft drinks are so deeply embedded in the Mexican culture and diet that they have become part of the dining tradition, from the taco stand to the white-linen restaurant. Soft drinks, and especially cola beverages, have become an integral part of Mexican life, even intersecting with politics and religion in certain regions.
In 2020, the sparkling juice drinks market registered a negative sales growth of -12.1% across the whole of Germany as compared to 2019, according to figures from the market research institute (IRI) for the food retail industry. They predominantly blame rising prices for the declining sales and revenue across the entire sparkling juice drink sector.
With the largest global population and rising purchasing power of a vast section of the middle-class in the last three decades, China has become the largest soft drink market on both a volume and value basis.
Even traditionally hot drinks can be transformed into refreshments for any occasion. Cold tea drinks can be pure or augmented by fruity notes, sweetening or and even organic variations – offerings that consumers increasingly desire.
As the fourth largest global market for energy drinks, Thailand’s energy drinks market has witnessed steady growth rates for a number of years in the past decade. Growth rates in this sub-segment of beverages have come down by a few percentage points, but the country remains one of the most important energy drinks markets in Asia.
With a population of nearly 1.30 billion, India offers immense opportunities for domestic and international beverage companies. The Indian non-alcoholic beverage market has grown steadily over the years. However, much like the other markets, demand for carbonated beverages has stagnated. Packaged juices, water, energy and health drinks have taken a huge share from carbonated soft drinks.
The German adage says it all: “Good health starts in your gut.” This means one thing in particular: The more stable your digestive tract, the better armed your body is to fight off disease. The German Society of Nutrition recommends 30 grams of fiber per day. Just about everyone now knows that fiber is healthful and good for the digestive tract, but people generally continue to eat a lot of low-fiber foods.
Trends always play some kind of role in influencing the drinking behavior of people throughout all levels of society. Trends often have an impact that goes well beyond just the beverage industry but, in some cases, a trend also has a direct effect there. Such topics as one’s carbon footprint and plastic waste easily come to mind. Besides sustainability requirements, an individual’s well-being during consumption is growing increasingly important these days. And thanks to the “sober curious” trend, a range of new product creations have already begun to address this. Here, beverage producers receive guidance from global consumer trends forecasted for upcoming years so producers can swiftly fulfill consumer demand in such areas as the focal point here, health.