‘Sober curious’ and other trends in the beverage industry
Trends always play some kind of role in influencing the drinking behavior of people throughout all levels of society. Trends often have an impact that goes well beyond just the beverage industry but, in some cases, a trend also has a direct effect there. Such topics as one’s carbon footprint and plastic waste easily come to mind. Besides sustainability requirements, an individual’s well-being during consumption is growing increasingly important these days. And thanks to the “sober curious” trend, a range of new product creations have already begun to address this. Here, beverage producers receive guidance from global consumer trends forecasted for upcoming years so producers can swiftly fulfill consumer demand in such areas as the focal point here, health.
