As the fourth largest global market for energy drinks, Thailand’s energy drinks market has witnessed steady growth rates for a number of years in the past decade. Growth rates in this sub-segment of beverages have come down by a few percentage points, but the country remains one of the most important energy drinks markets in Asia.
Category: Non-Alcoholic Beverages
With a population of nearly 1.30 billion, India offers immense opportunities for domestic and international beverage companies. The Indian non-alcoholic beverage market has grown steadily over the years. However, much like the other markets, demand for carbonated beverages has stagnated. Packaged juices, water, energy and health drinks have taken a huge share from carbonated soft drinks.
The German adage says it all: “Good health starts in your gut.” This means one thing in particular: The more stable your digestive tract, the better armed your body is to fight off disease. The German Society of Nutrition recommends 30 grams of fiber per day. Just about everyone now knows that fiber is healthful and good for the digestive tract, but people generally continue to eat a lot of low-fiber foods.
Trends always play some kind of role in influencing the drinking behavior of people throughout all levels of society. Trends often have an impact that goes well beyond just the beverage industry but, in some cases, a trend also has a direct effect there. Such topics as one’s carbon footprint and plastic waste easily come to mind. Besides sustainability requirements, an individual’s well-being during consumption is growing increasingly important these days. And thanks to the “sober curious” trend, a range of new product creations have already begun to address this. Here, beverage producers receive guidance from global consumer trends forecasted for upcoming years so producers can swiftly fulfill consumer demand in such areas as the focal point here, health.
Consumer behavior is changing the fruit juice industry. According to José Jordão, President of AIJN European Fruit Juice Association, NFC (not-from-concentrate) juices and chilled juices, in particular, are experiencing growth in sales while ambient and FC (from-concentrate) juices are experiencing a decline.
Mineral water is increasingly becoming a political issue. A bitter dispute has been raging for months about what was previously...
Increasing awareness around a healthy lifestyle is leading to a growing market for non-alcoholic beverages. Even the brewing industry can feel the effects of the trend.
After water, tea is the most popular and most frequently consumed drink worldwide. In fact, some tea drinks are even...
Kick-start your day with an indulgence: As soon as you climb out of bed, it’s time for a good old...