Category: Non-Alcoholic Beverages

Indien

Immense Opportunities in the Indian non-alcoholic beverage market

With a population of nearly 1.30 billion, India offers immense opportunities for domestic and international beverage companies. The Indian non-alcoholic beverage market has grown steadily over the years. However, much like the other markets, demand for carbonated beverages has stagnated. Packaged juices, water, energy and health drinks have taken a huge share from carbonated soft drinks.

Ballaststoffhaltiges Getraenk von oben

High-fiber beverages create new opportunities

The German adage says it all: “Good health starts in your gut.” This means one thing in particular: The more stable your digestive tract, the better armed your body is to fight off disease. The German Society of Nutrition recommends 30 grams of fiber per day. Just about everyone now knows that fiber is healthful and good for the digestive tract, but people generally continue to eat a lot of low-fiber foods.

sober curious alkoholfreier Gin

‘Sober curious’ and other trends in the beverage industry

Trends always play some kind of role in influencing the drinking behavior of people throughout all levels of society. Trends often have an impact that goes well beyond just the beverage industry but, in some cases, a trend also has a direct effect there. Such topics as one’s carbon footprint and plastic waste easily come to mind. Besides sustainability requirements, an individual’s well-being during consumption is growing increasingly important these days. And thanks to the “sober curious” trend, a range of new product creations have already begun to address this. Here, beverage producers receive guidance from global consumer trends forecasted for upcoming years so producers can swiftly fulfill consumer demand in such areas as the focal point here, health.