While the range of extravagant container designs has grown considerably, the potential offered by bottle closures is yet to be fully exploited. This almost gives the impression that drinks industry marketing has thus far failed to give the closure the attention it deserves. There is scope here for a variety of attractive designs combined with practical functions.
Category: Beverage Marketing
Unusual, surprising and innovative: That is the way it should be for the customer. Constantly new and unique flavor experiences are very popular. Which is why the desire for new ingredients and unusual combinations presents marketing with enormous opportunities.
Buying gifts or small souvenirs—who really enjoys doing that? For most people, these kind of “occasion-based” purchases are more of a burdensome task. Which is why many turn to beverages. Thanks to clever marketing and occasion-based packaging designs, they can simplify the agony of selecting something considerably. And that makes customers happy.
Plastic packaging and its impact on the environment are important issues in the drinks industry as they are in many other areas. For many packaging manufacturers, customers’ desire for sustainable drinks packaging is a key factor in deciding to switch to environmentally friendly alternatives to plastic bottles. This trend also represents a promising area of activity for marketing within the...
Shopping centers are to a large extent designed to animate customers to make purchases—ideally without them even realizing it. Nothing is left to chance: lighting, music and product placement. When it comes to packaging design, the beverage industry intentionally tries to trigger positive emotions: The buzzword here is neuromarketing.
Despite all the market research, it is not always easy to tell which products on the beverage shelf will do particularly well. In many cases, movies, TV series or massively popular Internet videos will trigger unpredictable hype with little or no warning. After all, trends come and trends go. But direct printing gives marketing specialists a tool that allows them...
For years, the number of people following a vegan lifestyle has been increasing. This trend is also having an effect on drinking habits. Although the ingredients of many drinks are vegan, it is often difficult to tell whether the entire manufacturing process is completely free of animal products. Could this be a new marketing opportunity?