The market for rum has grown vigorously in recent years both worldwide and in Germany with the premium price segment, in particular, expanding steadily. The variety of spirits is also a major factor in rum’s success.
Artificial intelligence (AI) is a topic of growing importance for the beverage industry and its suppliers. There is still a lot of speculation as to how AI can be best integrated into the relevant business models, but there is no denying that the beverage industry is making greater use of it.
As the saying goes, “with ownership comes responsibility”. Companies are expected to be more socially committed today than ever before, and almost no company can avoid it. This is also true in the beverage industry. Here are some examples demonstrating how Corporate Social Responsibility (CSR) is an dronkimportant issue.
Sustainable packaging is now trending. New EU plastic guidelines and the global discussion surrounding climate change and pollution of the world’s oceans have ensured that manufacturers of beverages and beverage packaging are developing innovative concepts and continuing to push ahead with research activities aimed at recycling.
With Fridays for Future driving change, sustainable beverage packaging is increasingly shifting into focus of the consumer.
Manufacturers are responding to the rise in customer demand for sustainable packing solutions by adapting their products to meet these needs and are offering the beverage industry a wide range of sustainable labels.
The “good old days” – they are definitely a thing of the past. Everyone has to decide for themselves whether...
The increasing assortment of beverage and packaging varieties in the non-alcoholic beverage industry, as well as, rapidly changing design features represent a challenge to the labeling technology sector. Flexible solutions are needed that deliver perfect labeling results. Furthermore, the focus is on rapid product and format changes as well as on simple operation.
Gin is one of the hottest segments in the spirits world. This category is growing in practically every important market around the world. Germany is part of this success story as well.