Promotions give consumers that needed incentive
Sales of dairy drinks are booming. Between December 2016 and November 2017, sales grew by 7.4 percent, reports the Düsseldorf-based Information...
Category: Cross-Industry
Retail perspectives: Regionality and quality are a window of opportunity
Trend regionality: Regional, environmentally compatible and top-quality food is experiencing an upswing. Especially younger consumers are more discerning about products...
The digital food and drink of tomorrow
Featured post: Digitalization has significantly changed our lives. That doesn’t change the fact that we need to keep eating and...
Sustainability in the beverage trade: Reuse, individual service and well-informed customers are the winning recipe
Reusable bottles have a decisive advantage compared to single-use bottles: They create less waste and help protect the environment. They...
The Opportunities of Digitalization: E-Commerce in the Drinks Industry
Unlike in England and France, the e-commerce market for Fast Moving Consumer Goods (FMCG) in Germany is still in its...