Like so many other trends, hard seltzer also originated in the USA, where it has been breaking one sales record after another. No wonder that the beverage industry in Germany sensed a big chance here after being greatly shaken up by the coronavirus. Hard seltzer, a new boom that can be brought across the Atlantic to Europe with ease, or just a brief tremor in the market like Fassbrause?
The global pandemic has spotlighted the food and beverage sector. In particular because fluctuating customer requirements and closed borders strained supply chains to their limits. Reda Mostafa, Business Development Director at PTC, explains here how the digital transformation of the food and beverage industry can help it operate successfully, even in such unpredictable times.
It is practically impossible to operate bottling plants efficiently without the appropriate IT systems. Until now, smartwatches have played almost no role in this. Christian Diederich, founder of SubLine Solutions, highlights their immense potential in beverage production.
Sustainability is currently dominating beverage carton development. This appears in changes to material quality, novel cap solutions and design modifications. But also filling beverage cartons and using digital possibilities are to be improved.
When it comes to stacking the current crates and bottle cases, a lot of space is left in between. The available transport and storage volumes could be put to significantly better use. Tim Siebels, from the Office for Logistics Research in Dortmund, presents a new development that utilizes the narrower bottleneck diameter for optimized packing density.
The lockdown in March/April 2020 and the (partial) lockdown in place since November 2020 have led to great losses in the beverage industry. The evaluations of GEDAT Getränkedaten show the extent of these losses. The data was collected based on the number of companies supplied by beverage wholesalers each month in the out-of-house market.
“Health is the greatest wealth” is a saying that has gained in meaning for many people due to Covid-19. Interest in healthy beverages, which are designed to boost both mental and physical well-being, is rising sharply, too.
The United Nations have found that water consumption has been rising by approximately one percent annually since the 1980s. This rise is fueled by growing populations, socioeconomic developments and the changing of consumption habits.
Digitization is advancing inexorably. In the beverage industry in particular, it holds great opportunities to master existing and upcoming challenges with the right digital solutions.