Category: cross-industry

Promotions give consumers that needed incentive

Promotions give consumers that needed incentive

Sales of dairy drinks are booming. Between December 2016 and November 2017, sales grew by 7.4 percent, reports the Düsseldorf-based Information Resources GmbH. This number does, however, include the increasingly popular plant-based alternatives. The use of sales promotions on the retail end also significantly contributed to the result.

Digitalization has significantly changed our lives – but will the food and drink of tomorrow be digital? Will we print it out at home?

The digital food and drink of tomorrow

Featured post: Digitalization has significantly changed our lives. That doesn’t change the fact that we need to keep eating and drinking – but will the food and drink of tomorrow be digital? Instead of buying food at the supermarket, will we print it out at home?