Themed Week Process Optimization: Merging marketing and technology
Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are...
Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are...
Globalization undoubtedly has its merits. However, it can also lead to customers shifting from brand to brand when faced with...
Their ubiquity and popularity make social networks the perfect place for marketing as there’s an option to engage with users....
Getting one step ahead. For marketers, not just in the drinks industry, that poses an exciting challenge. Ideally, you would...
While the range of extravagant container designs has grown considerably, the potential offered by bottle closures is yet to be...
Unusual, surprising and innovative: That is the way it should be for the customer. Constantly new and unique flavor experiences...
Buying gifts or small souvenirs—who really enjoys doing that? For most people, these kind of “occasion-based” purchases are more of...
Plastic packaging and its impact on the environment are important issues in the drinks industry as they are in many...
Shopping centers are to a large extent designed to animate customers to make purchases—ideally without them even realizing it. Nothing...