Themed Week Process Optimization: Merging marketing and technology
Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are...
Category: Beverage Marketing
Themed Week Energy Efficiency: Trend toward sustainability and regionality
Globalization undoubtedly has its merits. However, it can also lead to customers shifting from brand to brand when faced with...
Social networks: A happy hunting ground for B2B marketing
Their ubiquity and popularity make social networks the perfect place for marketing as there’s an option to engage with users....
Themed Week Flexibility: Respond to Trends and Consumer Demands with Flexibility and Innovation
Getting one step ahead. For marketers, not just in the drinks industry, that poses an exciting challenge. Ideally, you would...
Closures: Visual and functional designs as a purchasing incentive
While the range of extravagant container designs has grown considerably, the potential offered by bottle closures is yet to be...
Themed week Flavor variety: Diversification as a marketing strategy
Unusual, surprising and innovative: That is the way it should be for the customer. Constantly new and unique flavor experiences...
Occasion-based design: Diverse range of possibilities for beverage marketing
Buying gifts or small souvenirs—who really enjoys doing that? For most people, these kind of “occasion-based” purchases are more of...
Themed Week Resources: Green Arguments for Organic Drinks Packaging
Plastic packaging and its impact on the environment are important issues in the drinks industry as they are in many...
Neuromarketing: Advertising that gets into your head
Shopping centers are to a large extent designed to animate customers to make purchases—ideally without them even realizing it. Nothing...