Category: Beverage Marketing

Woman wears VR-glasses

Virtual reality and augmented reality: digitalization making inroads into the beverage industry

The rapid development of technological achievements has brought such new technologies as virtual and augmented reality out of the experimental stage. The instant messaging service Snapchat, for instance, now offers large-scale augmented reality (AR) applications for amusement parks. Following Disney and Universal Studios, Six Flags has now become the latest operator to join the AR trend. The leisure industry is,...

Two pair of hands holding smartphones

Digitalization: opportunities for marketing in the beverage industry

Digitalization is the revolution of our century. The changes that come with it have significant implications for the beverage industry as well. Whether Industry 4.0 in manufacturing or the Internet’s tremendous effect on consumer behavior, it’s a major challenge to exploit the possibilities of digitalization successfully. The opportunities are endless, but despite the availability of increasingly sophisticated tools, especially for...

iPhone with many social media apps on it

Lights, camera, action! Videos from the beverage industry on social media

When planning a marketing mix, no one can afford to skip the video portion these days. The popularity of videos stems in large part from the ever-growing use of mobile devices. Even online user behavior is changing as people log on more frequently, but for shorter amounts of time. Continuous consumption requires concise and easily digestible content. Videos on social...

A soccer stadium

The beverage industry and sports marketing: a match made in heaven

This year’s calendar is just brimming with major international sporting events. Now that the Handball World Championship and the Winter Olympics have wrapped up, the FIFA World Cup in Russia is just around the corner. Kicking off in mid-June, the event will feature 64 matches for fans to enjoy all around the world— and pose a real opportunity for the...

Raw materials for sustainable packaging

Sustainable packaging: quality, not quantity

The World Economic Forum was held in Davos a few weeks ago. In our fast-paced world, that means it’s generally already been forgotten. What was it exactly that Trump or Merkel said? Most of us, including the author of these lines, have to resort to a Google search to answer that question. And that’s too bad, because several items on...

ErgoBlock LM

Clean label – a global trend on the rise

Consumers are becoming more and more conscious about their behaviors and habits. The same goes for how they consume foods and beverages. As a result, drinks containing natural ingredients are in high demand around the globe – and the trend is rising. Consumers increasingly view certain additives as unhealthy or reject them for ethical reasons. Products bearing a clean label...