Themed Week Marketing: Achieving sales success with new marketing strategies
Declining beer consumption in western industrial countries has tightened the markets for brewers. But modern marketing solutions can help boost...
Category: Beer
Craft beer boom: beer varieties as diverse as their makers
Unrestrained beer creations such as Wuida Hund, beers brewed with plums and raisins, or original beers made by women who...
Themed week Product Safety: Consumer health is the top priority
Product safety is a key issue for breweries. At the upcoming drinktec, visitors can find out what today’s brewing industry...
Themed Week Process Optimization: New technology to prevent cost explosion
Forced automation, price drops and rising energy costs: The competitive pressure on international brewers is mounting. The culprit behind all...
Themed Week Energy Efficiency: Greener breweries
Energy efficiency is becoming a strategic issue for breweries across the world. With the right systems and installations, brewers can...
Craft beer that’s as fine as any champagne
The drinktec blog regularly presents the coolest newcomer on the craft beer scene. This time we feature Cerevisium, the innovative...
Themed Week Flexibility: Brewery giants shake up the craft beer market
We’ve all heard of creative brands like Craftwerk Brewing, Ratsherrn, and Brauerei im Eiswerk, but what most beer connoisseurs don’t...
Isarkindl: Bavarian Brewing Culture Updated
Here on the drinktec blog, we regularly take a look at the most impressive newcomers to the craft-beer scene. This...
Themed week variety of tastes : Specialty beers from wooden barrels
Whiskey, sherry or muscatel, the current trend on the worldwide craft beer scene is barrel aging. Creative brewers place their...