News on the hops market: Demand is rising
The beer market has been influenced by the craft beer movement of recent years, bringing taste and flavor increasingly into the spotlight for brewers around the world.
Category: Beer
Curiosity about new flavors with a splash of modern zeitgeist: Landbier and Kellerbier varieties move into the fast lane
Specialty beers are making waves on the German beer market. The Landbier and Kellerbier styles have joined lager as drinkers’ favorites. That shouldn’t come as a surprise: These styles of beer perfectly meld the current zeitgeist with drinkers’ desire to switch things up and taste something new. Beverages in this vein embody the concepts of local production, artisanship, tradition and a commitment to quality.
Brewery trend: Fostering customer loyalty through community building
A new trend is sweeping through the global beer scene. More and more breweries are establishing their own communities and fan clubs with the goal of boosting customer loyalty and turning beer enthusiasts into lifelong brand ambassadors.
Beer fever takes hold, sprouting beer festivals all over Europe
As the beer industry registers more and more new breweries, the number of beer festivals taking place throughout Europe is...
Mixed beer drinks really in the fast lane
Mint Radler, cola beer and lime-flavored wheat beer: Breweries are reaching new target groups with low-alcohol mixed beer drinks. Mixtures...
Brut IPA: Bone-dry beers are the next big thing
Creative brewers are always sniffing around for new inspiration when it comes to aroma and distinctive ingredients. Their latest discovery...
Chamamè IPA: One beer brings two countries together
When you hear the words “Germany meets Argentina” you might instinctively think they refer to a thrilling encounter in the...
New pilsner generation makes a splash
Brewers intend to reverse declining pilsner sales by offering a variety of individual tastes. To attract new target groups, international...
Barrel aging: the global trend in brewing
Once upon a time, wooden barrels were simply cheap ways to transport goods. Today, creative brewers let their beers age...