Bock beer renaissance
It seems there’s no stopping the current trend for regional and specialty beers. And for several years now, bock beers have been no exception. Demand for strong beers is growing.
Category: Beer
Japanese craft beer rises in a tough market
We present an overview of Japanese breweries and beer market with a special focus on country’s craft beer revolution. Dominated by five domestic producers Asahi, Kirin, Suntory, Sapporo and Orion it is also one of the toughest markets for new entrants. Though overall beer consumption may have fallen in Japan during the current decade craft beer’s market share has quadrupled to approximately two percent of all beer consumed and produced in the country.
The Japanese beer market
The “Land of the Rising Sun” Japan has been one of the largest Asian
and global beer markets for a long period. Dominated by five domestic producers, it is also one of the toughest markets for new entrants.
Dark beer adds variety
Dark beers and black beers have a large fan base. These specialties are especially popular in eastern and southern Germany. While nearly all beers were originally dark before light beers...
Popularity of pale lager beer is uncontested
Pale lager is rated tops as the most popular beer style: Around the world, it beats all other styles in terms of beer consumption. This comes as no surprise as...
News on the hops market: Demand is rising
The beer market has been influenced by the craft beer movement of recent years, bringing taste and flavor increasingly into the spotlight for brewers around the world.
Curiosity about new flavors with a splash of modern zeitgeist: Landbier and Kellerbier varieties move into the fast lane
Specialty beers are making waves on the German beer market. The Landbier and Kellerbier styles have joined lager as drinkers’ favorites. That shouldn’t come as a surprise: These styles of beer perfectly meld the current zeitgeist with drinkers’ desire to switch things up and taste something new. Beverages in this vein embody the concepts of local production, artisanship, tradition and a commitment to quality.
Brewery trend: Fostering customer loyalty through community building
A new trend is sweeping through the global beer scene. More and more breweries are establishing their own communities and fan clubs with the goal of boosting customer loyalty and turning beer enthusiasts into lifelong brand ambassadors.
Beer fever takes hold, sprouting beer festivals all over Europe
As the beer industry registers more and more new breweries, the number of beer festivals taking place throughout Europe is on the rise. Here is the low-down from drinktec on...
Mixed beer drinks really in the fast lane
Mint Radler, cola beer and lime-flavored wheat beer: Breweries are reaching new target groups with low-alcohol mixed beer drinks. Mixtures with daring fruit combinations promise a hefty surge in revenue...
Brut IPA: Bone-dry beers are the next big thing
Creative brewers are always sniffing around for new inspiration when it comes to aroma and distinctive ingredients. Their latest discovery goes by the name of Brut IPA (India Pale Ale),...
Chamamè IPA: One beer brings two countries together
When you hear the words “Germany meets Argentina” you might instinctively think they refer to a thrilling encounter in the FIFA World Cup. But no, the India Pale Ale Chamamè...
New pilsner generation makes a splash
Brewers intend to reverse declining pilsner sales by offering a variety of individual tastes. To attract new target groups, international producers have entered the game and are bringing out new...
Barrel aging: the global trend in brewing
Once upon a time, wooden barrels were simply cheap ways to transport goods. Today, creative brewers let their beers age in these wooden vessels for months at a time to...
Brewhouses: Global innovation drivers
Manufacturers of brewing equipment and systems are increasingly having to respond to the individual wishes of new target groups. And size is not always everything: Small, state-of-the-art brewhouses are enabling...