Popularity of pale lager beer is uncontested
Pale lager is rated tops as the most popular beer style: Around the world, it beats all other styles in terms of beer consumption. This comes as no surprise as...
Category: Beer
News on the hops market: Demand is rising
The beer market has been influenced by the craft beer movement of recent years, bringing taste and flavor increasingly into the spotlight for brewers around the world.
Curiosity about new flavors with a splash of modern zeitgeist: Landbier and Kellerbier varieties move into the fast lane
Specialty beers are making waves on the German beer market. The Landbier and Kellerbier styles have joined lager as drinkers’ favorites. That shouldn’t come as a surprise: These styles of beer perfectly meld the current zeitgeist with drinkers’ desire to switch things up and taste something new. Beverages in this vein embody the concepts of local production, artisanship, tradition and a commitment to quality.
Brewery trend: Fostering customer loyalty through community building
A new trend is sweeping through the global beer scene. More and more breweries are establishing their own communities and fan clubs with the goal of boosting customer loyalty and turning beer enthusiasts into lifelong brand ambassadors.
Beer fever takes hold, sprouting beer festivals all over Europe
As the beer industry registers more and more new breweries, the number of beer festivals taking place throughout Europe is on the rise. Here is the low-down from drinktec on...
Mixed beer drinks really in the fast lane
Mint Radler, cola beer and lime-flavored wheat beer: Breweries are reaching new target groups with low-alcohol mixed beer drinks. Mixtures with daring fruit combinations promise a hefty surge in revenue...
Brut IPA: Bone-dry beers are the next big thing
Creative brewers are always sniffing around for new inspiration when it comes to aroma and distinctive ingredients. Their latest discovery goes by the name of Brut IPA (India Pale Ale),...
Chamamè IPA: One beer brings two countries together
When you hear the words “Germany meets Argentina” you might instinctively think they refer to a thrilling encounter in the FIFA World Cup. But no, the India Pale Ale Chamamè...
New pilsner generation makes a splash
Brewers intend to reverse declining pilsner sales by offering a variety of individual tastes. To attract new target groups, international producers have entered the game and are bringing out new...
Barrel aging: the global trend in brewing
Once upon a time, wooden barrels were simply cheap ways to transport goods. Today, creative brewers let their beers age in these wooden vessels for months at a time to...
Brewhouses: Global innovation drivers
Manufacturers of brewing equipment and systems are increasingly having to respond to the individual wishes of new target groups. And size is not always everything: Small, state-of-the-art brewhouses are enabling...
Major changes in the hops market – bittering hops vs. aroma hops
In previous years, aroma hops have been a real money spinner for many producers. With increasing demand for bittering hops and a troublesome harvest, the global hops market is currently...
Nonalcoholic beer pulls into the fast lane with no shame
The latest figures from beverage industry associations and the German Statistical Office indicate a decline in beverage consumption among the country’s consumers. Overall, Germans drank approximately 750.9 liters of alcoholic,...
Beer apps: fun and value in one
Online platforms are a regular feature of the modern brewing industry: A variety of beer apps enables consumers to archive, rate and buy just about any beer they want. These...
No longer a vision, it’s reality: artificial intelligence in the brewing industry
As the digital revolution progresses, the brewing industry too is keen to analyze its processes, target customers in a more personalized manner and above all reduce costs. A few companies have...