Do we need to rethink the craft beer market?
Craft beer has become an integral part of the beverage culture in Germany. But, an initial wave of consolidation is brewing in the still young craft beer movement.
Category: Beer
Bock beer renaissance
It seems there’s no stopping the current trend for regional and specialty beers. And for several years now, bock beers have been no exception. Demand for strong beers is growing.
Japanese craft beer rises in a tough market
We present an overview of Japanese breweries and beer market with a special focus on country’s craft beer revolution. Dominated by five domestic producers Asahi, Kirin, Suntory, Sapporo and Orion it is also one of the toughest markets for new entrants. Though overall beer consumption may have fallen in Japan during the current decade craft beer’s market share has quadrupled to approximately two percent of all beer consumed and produced in the country.
The Japanese beer market
The “Land of the Rising Sun” Japan has been one of the largest Asian
and global beer markets for a long period. Dominated by five domestic producers, it is also one of the toughest markets for new entrants.
Dark beer adds variety
Dark beers and black beers have a large fan base. These specialties are especially popular in eastern and southern Germany....
Popularity of pale lager beer is uncontested
Pale lager is rated tops as the most popular beer style: Around the world, it beats all other styles in...
News on the hops market: Demand is rising
The beer market has been influenced by the craft beer movement of recent years, bringing taste and flavor increasingly into the spotlight for brewers around the world.
Curiosity about new flavors with a splash of modern zeitgeist: Landbier and Kellerbier varieties move into the fast lane
Specialty beers are making waves on the German beer market. The Landbier and Kellerbier styles have joined lager as drinkers’ favorites. That shouldn’t come as a surprise: These styles of beer perfectly meld the current zeitgeist with drinkers’ desire to switch things up and taste something new. Beverages in this vein embody the concepts of local production, artisanship, tradition and a commitment to quality.
Brewery trend: Fostering customer loyalty through community building
A new trend is sweeping through the global beer scene. More and more breweries are establishing their own communities and fan clubs with the goal of boosting customer loyalty and turning beer enthusiasts into lifelong brand ambassadors.