A new trend is sweeping through the global beer scene. More and more breweries are establishing their own communities and fan clubs with the goal of boosting customer loyalty and turning beer enthusiasts into lifelong brand ambassadors.
As the beer industry registers more and more new breweries, the number of beer festivals taking place throughout Europe is on the rise. Here is the low-down from drinktec on...
Mint Radler, cola beer and lime-flavored wheat beer: Breweries are reaching new target groups with low-alcohol mixed beer drinks. Mixtures with daring fruit combinations promise a hefty surge in revenue...
Creative brewers are always sniffing around for new inspiration when it comes to aroma and distinctive ingredients. Their latest discovery goes by the name of Brut IPA (India Pale Ale),...
When you hear the words “Germany meets Argentina” you might instinctively think they refer to a thrilling encounter in the FIFA World Cup. But no, the India Pale Ale Chamamè...
Brewers intend to reverse declining pilsner sales by offering a variety of individual tastes. To attract new target groups, international producers have entered the game and are bringing out new...
Once upon a time, wooden barrels were simply cheap ways to transport goods. Today, creative brewers let their beers age in these wooden vessels for months at a time to...
Manufacturers of brewing equipment and systems are increasingly having to respond to the individual wishes of new target groups. And size is not always everything: Small, state-of-the-art brewhouses are enabling...
In previous years, aroma hops have been a real money spinner for many producers. With increasing demand for bittering hops and a troublesome harvest, the global hops market is currently...
The latest figures from beverage industry associations and the German Statistical Office indicate a decline in beverage consumption among the country’s consumers. Overall, Germans drank approximately 750.9 liters of alcoholic,...
Online platforms are a regular feature of the modern brewing industry: A variety of beer apps enables consumers to archive, rate and buy just about any beer they want. These...
As the digital revolution progresses, the brewing industry too is keen to analyze its processes, target customers in a more personalized manner and above all reduce costs. A few companies have...
Brazilian beers and the beer scene in general are full of great potential, with an abundance of new breweries, unusual beer specialties and plenty of new interesting ideas cropping up...
Fruity, fresh and light: Experimental mixologists are discovering that creative beers and amber nectars can be the perfect ingredient for making cool drinks. Beer cocktails are the latest trend to...
Alcohol-free beers are in fashion, thanks to the international boom in fitness and health. The new varieties are often brewed with creative mixtures of hops and malt, so that they...