Manufacturers of brewing equipment and systems are increasingly having to respond to the individual wishes of new target groups. And size is not always everything: Small, state-of-the-art brewhouses are enabling Krones AG, Rolec, and others to tap new markets around the world.
In previous years, aroma hops have been a real money spinner for many producers. With increasing demand for bittering hops and a troublesome harvest, the global hops market is currently on the brink of yet another change. European and American hop growers are once again having to plant more high-alpha crops.
The latest figures from beverage industry associations and the German Statistical Office indicate a decline in beverage consumption among the country’s consumers. Overall, Germans drank approximately 750.9 liters of alcoholic, nonalcoholic, hot and homemade beverages in 2017. In looking at the statistics, however, it’s apparent that nonalcoholic drinks, in particular those considered healthy, bucked the trend and gained ground during...
Online platforms are a regular feature of the modern brewing industry: A variety of beer apps enables consumers to archive, rate and buy just about any beer they want. These online offers are not only fun to use, they also serve as a valuable aid to beer lovers and brewers.
As the digital revolution progresses, the brewing industry too is keen to analyze its processes, target customers in a more personalized manner and above all reduce costs. A few companies have already begun experimenting with artificial intelligence and met with some success.
Brazilian beers and the beer scene in general are full of great potential, with an abundance of new breweries, unusual beer specialties and plenty of new interesting ideas cropping up on the scene. But Brazilian brewers aren’t just looking at current trends in the US, they’re taking an example from the German beer culture in particular.
Fruity, fresh and light: Experimental mixologists are discovering that creative beers and amber nectars can be the perfect ingredient for making cool drinks. Beer cocktails are the latest trend to hit the international bar scene.
Alcohol-free beers are in fashion, thanks to the international boom in fitness and health. The new varieties are often brewed with creative mixtures of hops and malt, so that they barely differ in taste from regular beers.
Given the growing popularity of unusual craft beers, more and more brewers are working together despite living in different countries. They are developing very exciting collaboration beers all over the world.
Every year, a typical German beer style puts many people in a high-spirited, celebratory mood during Lent: The history behind traditional strong beer dates back centuries and brewers all across the globe are showing increasing interest in the style.