Mint Radler, cola beer and lime-flavored wheat beer: Breweries are reaching new target groups with low-alcohol mixed beer drinks. Mixtures with daring fruit combinations promise a hefty surge in revenue among younger target groups. Beer consumption in Germany may have been stagnating for years – with slight, seasonal fluctuations – but mixed beverages that incorporate beer are experiencing a steady...
Creative brewers are always sniffing around for new inspiration when it comes to aroma and distinctive ingredients. Their latest discovery goes by the name of Brut IPA (India Pale Ale), which is brewed with special enzymes or yeast to give it a true champagne-like character. You’d be hard-pressed to find a style of beer more varied than India Pale Ale:...
When you hear the words “Germany meets Argentina” you might instinctively think they refer to a thrilling encounter in the FIFA World Cup. But no, the India Pale Ale Chamamè IPA combines German hops, Argentinian citrus fruits and an international passion for great beer. The idea behind it was brewed up by Eber Andriuolo, head brewer at Lindenberg in Argentina,...
Brewers intend to reverse declining pilsner sales by offering a variety of individual tastes. To attract new target groups, international producers have entered the game and are bringing out new interpretations of the bottom-fermented brew, which uses different combinations of hops and malt. A new pilsner generation is bubbling up in the brew kettle.
Once upon a time, wooden barrels were simply cheap ways to transport goods. Today, creative brewers let their beers age in these wooden vessels for months at a time to produce complex taste adventures. But they need an array of knowledge and experience to pull off the trick. Wooden barrels have become a rare sight in the brewing business. The...
Manufacturers of brewing equipment and systems are increasingly having to respond to the individual wishes of new target groups. And size is not always everything: Small, state-of-the-art brewhouses are enabling Krones AG, Rolec, and others to tap new markets around the world.
In previous years, aroma hops have been a real money spinner for many producers. With increasing demand for bittering hops and a troublesome harvest, the global hops market is currently on the brink of yet another change. European and American hop growers are once again having to plant more high-alpha crops.
The latest figures from beverage industry associations and the German Statistical Office indicate a decline in beverage consumption among the country’s consumers. Overall, Germans drank approximately 750.9 liters of alcoholic, nonalcoholic, hot and homemade beverages in 2017. In looking at the statistics, however, it’s apparent that nonalcoholic drinks, in particular those considered healthy, bucked the trend and gained ground during...
Online platforms are a regular feature of the modern brewing industry: A variety of beer apps enables consumers to archive, rate and buy just about any beer they want. These online offers are not only fun to use, they also serve as a valuable aid to beer lovers and brewers.
As the digital revolution progresses, the brewing industry too is keen to analyze its processes, target customers in a more personalized manner and above all reduce costs. A few companies have already begun experimenting with artificial intelligence and met with some success.