Category: Beer

beer mixed drinks in a glass

Mixed beer drinks really in the fast lane

Mint Radler, cola beer and lime-flavored wheat beer: Breweries are reaching new target groups with low-alcohol mixed beer drinks. Mixtures with daring fruit combinations promise a hefty surge in revenue...

New pilsner generation makes a splash

New pilsner generation makes a splash

Brewers intend to reverse declining pilsner sales by offering a variety of individual tastes. To attract new target groups, international producers have entered the game and are bringing out new...

Brewhouses: Global innovation drivers

Brewhouses: Global innovation drivers

Manufacturers of brewing equipment and systems are increasingly having to respond to the individual wishes of new target groups. And size is not always everything: Small, state-of-the-art brewhouses are enabling...

Nonalcoholic beer pulls into the fast lane with no shame

Nonalcoholic beer pulls into the fast lane with no shame

The latest figures from beverage industry associations and the German Statistical Office indicate a decline in beverage consumption among the country’s consumers. Overall, Germans drank approximately 750.9 liters of alcoholic,...

A beer and a hand that's giving thumbs up

Beer apps: fun and value in one

Online platforms are a regular feature of the modern brewing industry: A variety of beer apps enables consumers to archive, rate and buy just about any beer they want. These...

A glass of beer

Non-alcoholic beer as a lifestyle product

Alcohol-free beers are in fashion, thanks to the international boom in fitness and health. The new varieties are often brewed with creative mixtures of hops and malt, so that they...