Pleasure Revolution from a Can
Canned beer leaves its dingy corner. More and more craft brewers rely on chic aluminum containers that also provide ideal protection for the contents.
There is hardly any container from which the favorite beverage of the Germans has not already flowed into thirsty throats. However, most connoisseurs have balked at the thought of beer in a can. Construction worker image and environmental concerns make many consumers prefer bottles or kegs. However, aluminum cans are increasingly gaining in importance now, and not just while watching football, at music festivals or barbecuing. Even craft brewers are increasingly using the metal container, but ones a bit different than the usual cans.
With chic printed design elements, the new beer can is designed to eliminate the old plebeian image and attract new target groups.
That works not only in the US, where some cans from a creative brewery could already even achieve iconic status, perched as a trophy on collector shelves. An increasing number of producers in Germany are also converting their bottling plants. Vulkan Brauerei from Mendig in the Eifel is considered one of the pioneers of the industry. They have filled their pale ale into modern printed cans for some time, which have become very popular. There have also been the first can creations by the American craft champion Stone Brewing in Germany since June, which opened its first production facility in Berlin.
However, what are the advantages of the cans made of light metal? The aluminum containers apparently provide optimum protection for the aroma of craft beer. They do not allow light to fall on the delicate drink that can destroy its taste. In addition, they are robust and do not break as easily as bottles. But above all, they are fashionable specifically among younger audiences, who are consuming more beer again after years of abstinence.
And who invented it? In the 1930s, two German immigrants presented their idea for a can in the United States for the first time. However, the cans were a lot heavier and not so easy to open in the early days. A so-called church key was needed to get to the contents. Fortunately, things are different today. The hissing noise and the clink when you open a can in summer temperatures already produces a great effect.