We present an overview of Japanese breweries and beer market with a special focus on country’s craft beer revolution. Dominated by five domestic producers Asahi, Kirin, Suntory, Sapporo and Orion it is also one of the toughest markets for new entrants. Though overall beer consumption may have fallen in Japan during the current decade craft beer’s market share has quadrupled to approximately two percent of all beer consumed and produced in the country.
Author: Verlag W. Sachon
The “Land of the Rising Sun” Japan has been one of the largest Asian
and global beer markets for a long period. Dominated by five domestic producers, it is also one of the toughest markets for new entrants.