Author: Verlag W. Sachon

Fruchtsäfte mit unterschiedlichem Obst

Alkoholfreie Getränke / Non-Alcoholic Beverages

Juicy marketing in the fruit juice industry

Sugar-free, low-carb, fructose-intolerance, gluten-free, self-optimization – these are the buzzwords of the latest diet trends among millennials and GenZs. This certainly doesn’t bode well for a juice comeback! Simultaneously, a product’s region of origin, whether it contains vitamins, whether it is homemade, “craft,” organic and vegetarian or vegan are all becoming increasingly important. The coronavirus pandemic and lockdown have also seemingly led to an interim juice beverage recovery. Will it last, or is it temporary?

AB InBev’s lightweight longneck bottle

Cross-Industry

Sustainable cap connections in the beverage industry

Sustainability remains at the forefront of the development of glass and PET bottles, drink cartons and cans. The demands placed on packaging by consumers and legislators vary depending on material, but all fall under this overarching, dominant topic. Caps that are firmly attached to the bottle or carton (for single-use plastics), reduced use of material (lightweight glass bottles) and increased use of recycled material (rPET) are important goals, and will continue to be in future. Let’s take a look at current projects.

Hard Seltzer in verschiedenen Sorten

Cross-Industry / Branchenübergreifend

The Harder the Seltzer, …. New Alcopops or New Drink Trends?

Like so many other trends, hard seltzer also originated in the USA, where it has been breaking one sales record after another. No wonder that the beverage industry in Germany sensed a big chance here after being greatly shaken up by the coronavirus. Hard seltzer, a new boom that can be brought across the Atlantic to Europe with ease, or just a brief tremor in the market like Fassbrause?

Softdrinks Fanta Eistee Cola

Non-Alcoholic Beverages

Soft drinks in Mexico – Sweet and fizzy

Soft drinks are so deeply embedded in the Mexican culture and diet that they have become part of the dining tradition, from the taco stand to the white-linen restaurant. Soft drinks, and especially cola beverages, have become an integral part of Mexican life, even intersecting with politics and religion in certain regions.

Bayreuther beer in bar

Beer

Lager beer maintains drawing power

Lagers have been the reliable force behind beer sales for years. Between January and October 2020, sales surged by an impressive 25 percent as compared with the same period in 2019. But dark clouds hang over the export beer market, with sales continuing to decline. Yet the steepness of the decline has eased.

Fruit sparkling juices

Non-Alcoholic Beverages

Sales decline for sparkling juice drinks

In 2020, the sparkling juice drinks market registered a negative sales growth of -12.1% across the whole of Germany as compared to 2019, according to figures from the market research institute (IRI) for the food retail industry. They predominantly blame rising prices for the declining sales and revenue across the entire sparkling juice drink sector.

Street in Korea with passengers

Beer

Beer in South Korea – Diverse Market Situation

Despite its small size, South Korea is one of the largest and most exciting beer markets in the Asian region. With a current per capita consumption of over 39 liters, the country’s beer industry has registered steady growth rates during the last decade as a whole.