Declining beer consumption in western industrial countries has tightened the markets for brewers. But modern marketing solutions can help boost sales, and visitors to the upcoming drinktec will discover the latest concepts.
Author: Mareike Hasenbeck
Product safety is a key issue for breweries. At the upcoming drinktec, visitors can find out what today’s brewing industry needs to do and which technical innovations will be helpful in meeting those challenges.
Forced automation, price drops and rising energy costs: The competitive pressure on international brewers is mounting. The culprit behind all of this? Industry 4.0. The future of manufacturing provides some attractive opportunities as well, though, which you can learn about at the upcoming drinktec.
Energy efficiency is becoming a strategic issue for breweries across the world. With the right systems and installations, brewers can use green manufacturing processes while reducing costs. Products embodying this new approach will be available at the upcoming drinktec trade fair.
The drinktec blog regularly presents the coolest newcomer on the craft beer scene. This time we feature Cerevisium, the innovative Freising-based start-up that is currently sharing its unique specialty beer during drinktec at place2beer in Hall B1.
We’ve all heard of creative brands like Craftwerk Brewing, Ratsherrn, and Brauerei im Eiswerk, but what most beer connoisseurs don’t realize is that these are in fact another face of huge brewing corporations. The likes of Bitburger, Radeberger, and Paulaner demonstrate that they have the incredible flexibility to extend their domination to the specialty beer scene too.
Here on the drinktec blog, we regularly take a look at the most impressive newcomers to the craft-beer scene. This time we’d like to introduce an innovative startup named “Isarkindl”, based in Freising near munich, which will be showcasing its creative specialty beers, including the highly successful Märzen variety “Schmankerl”, at the place2beer exhibition in Hall B1.
Whiskey, sherry or muscatel, the current trend on the worldwide craft beer scene is barrel aging. Creative brewers place their special brews in pre-used wooden barrels for months at a time to give them a distinct flavor.
The most important brewers on the craft-beer scene are introduced in the drinktec blog on a regular basis. This time the team at “Camba Bavaria” in the village of Truchtlaching in Upper Bavaria will present its creative specialty beers at place2beer in Hall B1 at this year’s drinktec. Anyone who has ever visited the Camba Bavaria brewery in the idyllic...
The topic of “yeast” is widely discussed on the craft beer scene. For some time already, US craft brewers have been experimenting with the fungi that add the alcohol to the beer and give it its distinctive aroma. Even here in Germany, craft brewers are now becoming more keen to experiment with this raw ingredient than “regular” breweries.