Author: Mareike Hasenbeck

beer mixed drinks in a glass

Mixed beer drinks really in the fast lane

Mint Radler, cola beer and lime-flavored wheat beer: Breweries are reaching new target groups with low-alcohol mixed beer drinks. Mixtures with daring fruit combinations promise a hefty surge in revenue...

New pilsner generation makes a splash

New pilsner generation makes a splash

Brewers intend to reverse declining pilsner sales by offering a variety of individual tastes. To attract new target groups, international producers have entered the game and are bringing out new...

Brewhouses: Global innovation drivers

Brewhouses: Global innovation drivers

Manufacturers of brewing equipment and systems are increasingly having to respond to the individual wishes of new target groups. And size is not always everything: Small, state-of-the-art brewhouses are enabling...

A beer and a hand that's giving thumbs up

Beer apps: fun and value in one

Online platforms are a regular feature of the modern brewing industry: A variety of beer apps enables consumers to archive, rate and buy just about any beer they want. These...

A glass of beer

Non-alcoholic beer as a lifestyle product

Alcohol-free beers are in fashion, thanks to the international boom in fitness and health. The new varieties are often brewed with creative mixtures of hops and malt, so that they...