Brewers intend to reverse declining pilsner sales by offering a variety of individual tastes. To attract new target groups, international producers have entered the game and are bringing out new interpretations of the bottom-fermented brew, which uses different combinations of hops and malt. A new pilsner generation is bubbling up in the brew kettle.
Author: Mareike Hasenbeck
Once upon a time, wooden barrels were simply cheap ways to transport goods. Today, creative brewers let their beers age in these wooden vessels for months at a time to produce complex taste adventures. But they need an array of knowledge and experience to pull off the trick. Wooden barrels have become a rare sight in the brewing business. The...
Manufacturers of brewing equipment and systems are increasingly having to respond to the individual wishes of new target groups. And size is not always everything: Small, state-of-the-art brewhouses are enabling Krones AG, Rolec, and others to tap new markets around the world.
In previous years, aroma hops have been a real money spinner for many producers. With increasing demand for bittering hops and a troublesome harvest, the global hops market is currently on the brink of yet another change. European and American hop growers are once again having to plant more high-alpha crops.
Online platforms are a regular feature of the modern brewing industry: A variety of beer apps enables consumers to archive, rate and buy just about any beer they want. These online offers are not only fun to use, they also serve as a valuable aid to beer lovers and brewers.
As the digital revolution progresses, the brewing industry too is keen to analyze its processes, target customers in a more personalized manner and above all reduce costs. A few companies have already begun experimenting with artificial intelligence and met with some success.
Brazilian beers and the beer scene in general are full of great potential, with an abundance of new breweries, unusual beer specialties and plenty of new interesting ideas cropping up on the scene. But Brazilian brewers aren’t just looking at current trends in the US, they’re taking an example from the German beer culture in particular.
Fruity, fresh and light: Experimental mixologists are discovering that creative beers and amber nectars can be the perfect ingredient for making cool drinks. Beer cocktails are the latest trend to hit the international bar scene.
Alcohol-free beers are in fashion, thanks to the international boom in fitness and health. The new varieties are often brewed with creative mixtures of hops and malt, so that they barely differ in taste from regular beers.
Given the growing popularity of unusual craft beers, more and more brewers are working together despite living in different countries. They are developing very exciting collaboration beers all over the world.