Author: Friederike Arndt

Lots of plastic bottles

Plastics: Where do bottles end up?

“If we don’t change the way we produce and use plastics, there will be more plastics than fish in our oceans by 2050,” warns Frans Timmermans, First Vice-President and EU Commissioner for Better Regulation, Interinstitutional Relations, the Rule of Law and the Charter of Fundamental Rights in the Juncker Commission.

A wine glas and a bottle on a table

Curiosity creates new markets and products

The consumer preference for natural, regional and healthy products has long been recognized by the non-alcoholic beverage industry. At the same time, food engineers are showing a special interest in new taste experiences – especially those that come with a real surprise.

Food and beverage industry: Cleverly communicating a product’s health benefits and its additives to the consumer raises a number of challenges.

Themed Week Marketing: Demystifying the world of additives

In the food and beverage industry, products offering customers that “healthy edge” are both sales drivers and motors for innovation. The success of these products depends entirely on whether customers see them as effective and natural. Cleverly communicating a product’s health benefits and its additives to the consumer raises a number of challenges.

Bioplastics the future

Are bioplastics the future?

We hear more and more about bioplastics these days. But what exactly does this term mean? How much information do consumers already have about using bioplastics? And what benefits can the beverage packaging industry leverage from bioplastics today?