Author: Friederike Arndt

sober curious alkoholfreier Gin

‘Sober curious’ and other trends in the beverage industry

Trends always play some kind of role in influencing the drinking behavior of people throughout all levels of society. Trends often have an impact that goes well beyond just the beverage industry but, in some cases, a trend also has a direct effect there. Such topics as one’s carbon footprint and plastic waste easily come to mind. Besides sustainability requirements, an individual’s well-being during consumption is growing increasingly important these days. And thanks to the “sober curious” trend, a range of new product creations have already begun to address this. Here, beverage producers receive guidance from global consumer trends forecasted for upcoming years so producers can swiftly fulfill consumer demand in such areas as the focal point here, health.

Sustainable labels for non-alcoholic drinks

Now trending: Sustainable labels

Manufacturers are responding to the rise in customer demand for sustainable packing solutions by adapting their products to meet these needs and are offering the beverage industry a wide range of sustainable labels.

individualized-labels

Modern labeling technology offers flexibility

The increasing assortment of beverage and packaging varieties in the non-alcoholic beverage industry, as well as, rapidly changing design features represent a challenge to the labeling technology sector. Flexible solutions are needed that deliver perfect labeling results. Furthermore, the focus is on rapid product and format changes as well as on simple operation.

Bottling on demand: are personalized beverages a sure-fire hit?

These days, pretty much everything we need in life can be easily ordered from the comfort of our homes or even from our phones while we’re out running errands. Online marketplaces are popping up left, right and center. The supply process could hardly get any easier. Yet all too often the wide range of products available no longer seems to be enough for consumers.