Author: Friederike Arndt

Bottling on demand: are personalized beverages a sure-fire hit?

These days, pretty much everything we need in life can be easily ordered from the comfort of our homes or even from our phones while we’re out running errands. Online marketplaces are popping up left, right and center. The supply process could hardly get any easier. Yet all too often the wide range of products available no longer seems to be enough for consumers.

Nonalcoholic beer pulls into the fast lane with no shame

Nonalcoholic beer pulls into the fast lane with no shame

The latest figures from beverage industry associations and the German Statistical Office indicate a decline in beverage consumption among the country’s consumers. Overall, Germans drank approximately 750.9 liters of alcoholic,...