Trends always play some kind of role in influencing the drinking behavior of people throughout all levels of society. Trends often have an impact that goes well beyond just the beverage industry but, in some cases, a trend also has a direct effect there. Such topics as one’s carbon footprint and plastic waste easily come to mind. Besides sustainability requirements, an individual’s well-being during consumption is growing increasingly important these days. And thanks to the “sober curious” trend, a range of new product creations have already begun to address this. Here, beverage producers receive guidance from global consumer trends forecasted for upcoming years so producers can swiftly fulfill consumer demand in such areas as the focal point here, health.
Author: Friederike Arndt
Artificial intelligence (AI) is a topic of growing importance for the beverage industry and its suppliers. There is still a lot of speculation as to how AI can be best integrated into the relevant business models, but there is no denying that the beverage industry is making greater use of it.
Consumer behavior is changing the fruit juice industry. According to José Jordão, President of AIJN European Fruit Juice Association, NFC (not-from-concentrate) juices and chilled juices, in particular, are experiencing growth in sales while ambient and FC (from-concentrate) juices are experiencing a decline.
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Increasing awareness around a healthy lifestyle is leading to a growing market for non-alcoholic beverages. Even the brewing industry can feel the effects of the trend.
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These days, pretty much everything we need in life can be easily ordered from the comfort of our homes or even from our phones while we’re out running errands. Online marketplaces are popping up left, right and center. The supply process could hardly get any easier. Yet all too often the wide range of products available no longer seems to be enough for consumers.