Featured post: In a competitive market, the desire to create stand-out, individual packaging options continues to drive the packaging choice made by many beverage producers. This has never been more true than in the non-alcoholic beverage sector, as manufacturers look to the can to communicate messages around premiumization and health through their packaging.
Unrestrained beer creations such as Wuida Hund, beers brewed with plums and raisins, or original beers made by women who are mixing up what used to be the domain of men: The craft beer scene is vibrant and growing increasingly popular. According to the German Brewers Federation, 1,408 brewers currently produce their creations in Germany; that’s 100 more than just...
drinktec, the World’s Leading Trade Fair for the Beverage and Liquid-Food Industry, takes visitor service to a new level: the online Solution Directory and Innovation Guide tools help visitors find solutions and novelties quickly and efficiently. Exhibitors also profit from these digital tools by raising their visibility and making them easier to find. The Solution Directory and the Innovation Guide...
Featured post: Digitalization has significantly changed our lives. That doesn’t change the fact that we need to keep eating and drinking – but will the food and drink of tomorrow be digital? Instead of buying food at the supermarket, will we print it out at home?
Competitions and championships are established events on drinktec’s calendar of activities. The best of the best are competing in a range of disciplines again this year: There’s the “European Beer Star” for the most innovative beer products. Promising solutions in beverage marketing are being honored with the “World Beverage Innovation Awards”. Now wine enthusiasts have something new to look forward...
The program at this year’s drinktec is broader than ever before, with forums, symposiums, conferences, competitions, special events, tastings and much, much more on offer. The combination of the events program and exhibition means attendees from all sectors will more than get their money’s worth: Special events like “New Beverage Concepts,” the drinktec Forum and networking platforms like “place2beer” provide...
Reusable bottles have a decisive advantage compared to single-use bottles: They create less waste and help protect the environment. They are, however, often more expensive and are rarely sold in the retail trade. Many consumers are unaware what the exact difference is between single-use and reusable, and tend to pay more attention to the price and practical aspects when making...
While the range of extravagant container designs has grown considerably, the potential offered by bottle closures is yet to be fully exploited. This almost gives the impression that drinks industry marketing has thus far failed to give the closure the attention it deserves. There is scope here for a variety of attractive designs combined with practical functions.
Unlike in England and France, the e-commerce market for Fast Moving Consumer Goods (FMCG) in Germany is still in its infancy. FMCG covers consumer goods catering to everyday needs, such as drinks, food, and household products. In 2015, its proportion of total e-commerce sales was still below one percent, but drinks accounted for almost 50% of those sales. The German...
The weekend was over before I knew it thanks to my foreshortened Saturday and all the report writing. As if that were not bad enough, I have no confirmed appointments for Monday despite all my best efforts, meaning that I could end up kicking my heels. All my best laid plans had gone astray. My two appointments planned for Tuesday...