When you hear the words “Germany meets Argentina” you might instinctively think they refer to a thrilling encounter in the FIFA World Cup. But no, the India Pale Ale Chamamè IPA combines German hops, Argentinian citrus fruits and an international passion for great beer. The idea behind it was brewed up by Eber Andriuolo, head brewer at Lindenberg in Argentina,...
What makes a difference at a trade fair? The presentations of exhibitors are the most important factor. But the events of the supporting program are the “add-on”, the extra something. The supporting program at drinktec 2017 was more extensive than ever before, and the trade visitors made ample use of it. In the visitor survey, 60 percent indicated that they...
The fact that drinktec gets top marks from trade visitors from around the world is almost a matter of course. drinktec 2017 achieved an outstanding result in the visitor survey. Virtually all visitors (99 percent) rated the fair as “excellent to good”, and 96 percent want to come back in 2021.
Ms. Westphal, people in the industry like to call you “Miss drinktec”. Your name is almost a synonym for the world’s leading trade show in the industry. So the news that you would relinquish project management for it came as all the more of a surprise. “I was often asked about the matter at drinktec and there seems to have...
drinktec 2017 has now come to a close. But after spending five great days in Munich, both exhibitors and visitors agree that it was the best drinktec ever. The leading trade fair for the beverage and liquid food industry has never been so well attended or welcomed visitors and exhibitors from so many different countries before, nor have so many...
At this year’s drinktec in Munich, more than 1.700 exhibitors are presenting their innovative products and services for the beverage and liquid food industry. A survey conducted in advance of the event identified where and how visitors plan to invest in the future.
Thanks to the continuing craft beer trend, the number of breweries in Germany is on the rise. According to the German Brewers’ Association, there are now a total of 1,408 breweries. And the 1,500 mark is expected to be reached by 2020. A survey from drinktec 2017 confirms that craft-brewed specialty beers go down very well with Germans.
Featured post: Whether it’s LEDs on soft-drink bottles or forgery-proof RFID labels on spirits, smart labels are making their way into the beverage industry. Experts at drinktec – and those who will be present six months later at LOPEC, the International Exhibition and Conference for the Printed Electronics Industry – will explain the opportunities offered by printed electronics.
Valuing health, fitness and a healthy diet doesn’t mean that you can’t enjoy fine wine. After all, there is a growing trend toward light wines with less alcohol. So even health-conscious wine lovers can treat themselves to the occasional glass. A light, fruity wine in particular – served chilled, of course – has been very popular, especially on a hot...
Trend regionality: Regional, environmentally compatible and top-quality food is experiencing an upswing. Especially younger consumers are more discerning about products and make conscious buying decisions. In the beverage industry, too, high-quality, regional products are gaining popularity. This new consciousness can be harnessed as an opportunity for retail: Companies offering quality regional brands, expertise and individual advice attract customers and win...