The market for rum has grown vigorously in recent years both worldwide and in Germany with the premium price segment, in particular, expanding steadily. The variety of spirits is also a major factor in rum’s success.
Author: Barbara Rademacher
As the saying goes, “with ownership comes responsibility”. Companies are expected to be more socially committed today than ever before, and almost no company can avoid it. This is also true in the beverage industry. Here are some examples demonstrating how Corporate Social Responsibility (CSR) is an dronkimportant issue.
Long decried as cheap booze, vermouth has now rid itself of its negative image and is well on its way to taking bars, and eventually households too, by storm. Manufacturers and distributors see good opportunities for strong growth, especially in the premium segment.
Cider is experiencing growth all around the world and is increasingly becoming a true international beverage. One of the industry’s strengths is its flair for innovation, made clear at this year’s Global Cider Forum in Frankfurt.
With Fridays for Future driving change, sustainable beverage packaging is increasingly shifting into focus of the consumer.
Mineral water is increasingly becoming a political issue. A bitter dispute has been raging for months about what was previously...
Gin is one of the hottest segments in the spirits world. This category is growing in practically every important market around the world. Germany is part of this success story as well.