Author: Andra Gerhards

ErgoBlock LM

Clean label – a global trend on the rise

Consumers are becoming more and more conscious about their behaviors and habits. The same goes for how they consume foods and beverages. As a result, drinks containing natural ingredients are in high demand around the globe – and the trend is rising. Consumers increasingly view certain additives as unhealthy or reject them for ethical reasons. Products bearing a clean label...

Extraordinary labels

Art and marketing: A fascinating symbiosis

In the age of highly visual social media channels, extraordinary labels play an increasingly prominent role. People enjoy looking at inspiring designs, whether on Instagram, at home or on the go. It’s “art for all,” in a manner of speaking.

Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are for marketing.

Themed Week Process Optimization: Merging marketing and technology

Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are for marketing. This line of thinking sees technology within a company not just as a useful tool, but as a real partner within the equation. And this also holds true for the beverage industry.

Trend toward regionality and sustainability

Themed Week Energy Efficiency: Trend toward sustainability and regionality

Globalization undoubtedly has its merits. However, it can also lead to customers shifting from brand to brand when faced with a mountain of standardized and interchangeable products. This is why, at the moment, terms like “locally made”, “regional origin” and sustainability are so popular. It’s time for marketers in the beverage industry to take notice of their consumer’s longing for...

social networks

Social networks: A happy hunting ground for B2B marketing

Their ubiquity and popularity make social networks the perfect place for marketing as there’s an option to engage with users. This is particularly true for the B2B sector. Social media is not just for digital natives; it’s also a platform for skilled experts. In the B2B sector, however, suppliers could make even better use of social networks in order to...